Our Daily Blog

woman in modern setting sitting in the dock
Customer Experience
George Sotiropoulos

Shame Stopping Your Sale?

Shame can keep us from doing what is best for us and often lead us to disastrous paths as a character in a movie I saw recently experienced. When you speak to your customers are you identifying where they might be too embarrassed to ask for help and so making it comfortable for them to do so with you… and finally have the solutions they so desired.

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business man in dark wtih light shining behind as if knowledge but dark as in a curse.
Customer Experience
George Sotiropoulos

Your Business and a Common Curse

We are often passionate and very knowledgeable about what we provide. It’s good to know what we are doing but it can be major trap when we fall into the curse of knowledge and assume our audience knows as much as we do, or are further along the journey than they really are. Overcome this curse and see your conversions begin to skyrocket.

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Logo salesman drawn as a clown
Customer Experience
George Sotiropoulos

No One Cares About Your Logo

Snake Oil Branding Bats are a scourge for modern entrepreneurs as they manipulate and sell them worthless solutions around vanity measures that do nothing for the underlying business. Read in this article to see what one of these “rebranding” victims look like.

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boss monitoring all his employees through spyware
Dependency on Owner
George Sotiropoulos

Key Stroke Spying Your Business Away

Accountability and measuring employee performance is critical but when do you take it too far and it becomes a liability that threatens the business itself. Read this example.. based on a true story but details changed and some light literary license taken.

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roman in front of modern dressed crowd
Business Value
George Sotiropoulos

He’s not the Messiah… He’s a Very Spammy Boy

False Messiahs and Slick Salemen are the expensive vampires hunting each business owners and looking to sell them the dream of a quick fix or solution regardless of whether it will work or is even appropriate. You’ll save countless hours and money in knowing how to identify and avoid the false messiahs who will do all they can to try to stick their claws in you and convert you.

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ww2 soldier in a modern office
Business Value
George Sotiropoulos

Key Lesson from a War Criminal

Can we learn from depraved moments in history. In fact we can. What is scary is what allowed ordinary people to become professional killers and how they rationalized it away. This Rationalisation mechanism is what we have to identify and address when it comes to our business. Because often it traps us in routines and practices that at best keep us stuck and at worst set us up for failure.

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A clown which shows the spammer is holding a business meeting
Scaling the Business
George Sotiropoulos

Help me Tailor my Business

Once again we see the finest in cold emails form people actually getting paid to deliver this crap. I’m being nice and not revealing this person’s full name and company but the email is his. And for someone whose promise is to give me tailored content…. It’s generic and plain stupid.

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Couple standing in front of a moving bus
Scaling the Business
George Sotiropoulos

Hit by a Bus or Divorced

The cliché getting hit by a bus may be in need of getting hit by a bus itself. Only 6,000+ people have bene hit by bus in 20 years. Divorce on the other hand claims nearly 50% of all marriages where there is an entrepreneur. So it makes sense not to prepare for divorce but have a business that is prepared at all times – for every opportunity or D challenge.

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guy receiving a gift and not knowing what to do
Business Value
George Sotiropoulos

Own the Opportunity

Often opportunities are once in a lifetime event. Some business owners had their life changing opportunity in their hands but were not ready when it came and now it’s gone, if not forever, for years. All it may take to be ready.. have your financials and records in order.. starting from today.

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couple being romantic while checking out business on computer
Business Value
George Sotiropoulos

Put the Spark Back in Your Business

It’s easy to get trapped and lose the spark in loving your business and forgetting why you started it in the first place. There are some practical steps you can take but it all starts with the right mindset and the right playbook. Reginite the spark and you will enjoy not only running your business again but owning an asset that puts more money in your pocket and is attractive to investors and customers.

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Donkey sitting in a tuxedo at a computer sending emails
Scaling the Business
George Sotiropoulos

Paid to Look Like an “ASH”

A stupid open in a Linkedin Email illustrates the epidemic ravaging our inboxes and some unaware Entrepreneurs – huckster salesmen promising leads but delivering S**t. See a perfect example inside.

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happy customers with thumbs up
Customer Experience
George Sotiropoulos

Overdelivering and Winning a Relationship

The Best businesses, the ones with the most profits and which give owners the lifestyle that many others envy are businesses that understand the difference between focusing on making a sale or focusing on making and deepening a customer relationship. Walk with me as I finally meet a printer who addresses an immediate need but does it in a way that makes it a long term relationship with me.

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Business Value
George Sotiropoulos

Looting the Business One Staple at a Time

My friend’s client was beside himself with the disappearing stationary in his large business that was costing him every September. Find out what he did the implications for your business.

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Grumpy bearded restauarnt owner
Business Value
George Sotiropoulos

Do you Know About Taxes?

Ever been “assaulted’ in a networking meeting by inane drivel and someone desperate to all at all costs. I experienced it this weekend and it reinforced how now to try to stand out to attract customers or investors to your business

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Modern dressed Eve and the Serpent in the Garden of Eden
Business Value
George Sotiropoulos

Today’s Slippery Snakes

As the story goes, Eve was tempted by a Serpent and brought death to the human race. In our businesses we are often tempted by Serpents who promise easy and seductive solutions to our problems but which only end up lightening our wallets and doing nothing to bring us success.

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Marketing wizard returns with some more bad automated marketing so picture shows wizard homeless
Business Value
George Sotiropoulos

The Marketing Wizard Returns

: The Marketing Wizard returns with one of his automated follow up emails that proceeds to award me a fictitious certificate. It’s a cautionary example of even an apparently successful business trying to take a short cut and having it blow up in their faces.

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Spider with a clock as a body showing the time wasting spiders laying waste to entrepreneurs
Scaling the Business
George Sotiropoulos

Eliminating The Spiders Trapping you in your Business

You can learn a lot by how a spider hunts its prey by realising we run our business day to day as if a spider has us as its prey. Instead of a web of silk we are trapped in web of time wasters and others who trap us and keep us from owning the business and living the life we want.

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wizard wearing a dunce cap in a homeless tent city
Business Value
George Sotiropoulos

Email From a Marketing Wizard

Lots of hype around AI but if you blindly follow templates and send out hundreds of inquiries.. well the results can be very funny to say the least..

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Scaling the Business
George Sotiropoulos

Discount to Disaster

Pricing is not easy but it’s so important to get right. You want to avoid leaving money on the tale on the one hand and being uncompetitive by offering too little value for what you price on the other. So though it’s not easy, it’s critical to tie it in with the solutions you provide. As a potential cleaning entrepreneur discovered over a 10 minute coffee conversation.

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Monkey with a swrm of monkeys behind him
Customer Experience
George Sotiropoulos

Pay Peanuts – Get Monkeys

Pay in Peanut get Monkeys. The reverse of this saying is also true.. Pay your people peanuts and they will be no better than monkeys when dealing with your clients. And that will kill your bottom line or severely crimp your growth.

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beautiful nature scene to show peace of mind
Scaling the Business
George Sotiropoulos

Peace of Mind and Profits from Predictability

A Delivery company is facing the stress of rapid growth with concerns about future staffing and capacity and not overdoing it. A sellability / equity mindset will help them cut through the fog and make the decisions that will build both their income and wealth. And give them much better peace of mine while they continue growing the business.

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Birthday Cake out of Money
Business Value
George Sotiropoulos

Birthdays and Predictable Revenues

Savvy restaurants will often ask you for your birthday. Why do they do this? Because they know you are likely to celebrate it with your family and friends and so gives them an opportunity to offer you a deal you can’t refuse and to celebrate with them. It’s also a clever way for a business you’d think is a fully retail “eat what you kill” sales type fo company to be able to add predictable and more “recurring” types of sales.

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happy customers with thumbs up
Business Value
George Sotiropoulos

They Didn’t Have to Do That

A wow personal experience in an optical shop shows the mindset of a business that puts customer first and which will pay them dividends on their 10 minute time investment – not only by me but by countless others who become referred to them.

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Business Value
George Sotiropoulos

9 Benefits Today of Optimising your Business for Tomorrow

I help business owners make their companies sellable but they often are not ready to act on sellability today. But here’s the thing. Starting today on sellability brings you 9 life changing benefits to your business that empowers you to dominate your competitors and make your business much more lucrative and easier to run. How many of these 9 benefits are you currently enjoying today

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Pilot flying plane with atari joystick
Dependency on Owner
George Sotiropoulos

Flying and Clarity

Many business owners fly blind when it comes to their companies and have little to no idea of how the business is performing daily, weekly or even monthly. They rely solely on bank statements or quarterly financials which can hide dangers that can crash the business.

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Man with too small clothes and dressed funny
Business Value
George Sotiropoulos

He Will Grow Into It

Ever seen someone who hasn’t really grown up. You can often spot them with the bad style and ill fitting clothes. A business that doesn’t put in paths of growth often looks like one of these people who never grew up. And it’s not very attractive in either case.

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Man as a swiss army knife
Dependency on Owner
George Sotiropoulos

Swiss Army Entrepreneur

Swiss Army knives are the epitome of practicality and a must have when going on a camping trip. But for business owners, trying to be a solution for everyone by offering a bit of everything is a recipe for disaster. You often end up offering nothing to anyone. Read more and find out where the real riches are.. If you know the cliché you know the answer.

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F1 race car hauling a heavy industrial refrigerator
Business Value
George Sotiropoulos

Million Dollar Culture Penalty

Although it can be preached incessantly and annoyingly, the culture of your business should never be discounted or ignored. It determines whether you have a business that can grow on all cylinders or you have a business that might grow but at the same time spawns tough and effective competitors by staffing them with your employees after driving them out. One owner learned the hard way when to save $3,000 he ended up saving a competitor and transforming them into a multi-million dollar business.

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Spartan Soliders with Modern Weapons
Business Value
George Sotiropoulos

Championship Systems

Champions vs Losers in Professional sports across the years isn’t always about the best players. It’s often about the best systems to develop the best players year in and year out. It’s the same with companies. The perennial winners have the systems in place to make the business independent and valuable.

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smiling woman with colleagues in a conference room with a beautiful outdoor view
Business Value
George Sotiropoulos

A Jerk or an Invaluable Friend?

Ever been challenged? It happened to me recently, and instead of getting defensive, I embraced it.
A guest at a networking event called me out for not being clear. He was right—and that moment made me realise the value of clarity and accountability.
It’s why I’m excited to introduce the Owners Club, a free community to help you gain insights, connect with peers, and grow your business. Read on to find out how to join.

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Customer Experience
George Sotiropoulos

Road Trip…Because that is how things are done

I had to do my first visa run in years, and let’s just say, it wasn’t straightforward. What started as a simple task to renew my daughters’ visas turned into a cross-border adventure.
It got me thinking: are your business systems making things harder than they need to be? Sometimes, following “the way things are done” costs time and energy. Maybe it’s time to reevaluate those processes?

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business man view from back carrying heavy rocks from a cave to a rich blue sky through a hole
Business Value
George Sotiropoulos

Why your Business Feels Like a Job and What to do About it

Is your business feeling more like a job lately? There’s a simple reason for that—and an even simpler way to change it. Sometimes, the key to turning things around isn’t what you’d expect.
Curious to learn more about how to transform your business into a wealth-building asset?
Dive into the practical steps and mindset shifts that can make all the difference

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Business Value
George Sotiropoulos

3 Steps to Make Your Business a Wealth Generating Machine

Feeling like your business is running you instead of the other way around? It’s time to break free. Imagine transforming your daily grind into a wealth-building machine—without hiring pricey consultants or falling for shiny objects.
I’m sharing three actionable steps you can implement today to reclaim your time and multiply your impact. Ready to shift gears and take back control?

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Business Value
George Sotiropoulos

Are you Ready to Fall in Love with your Business Again?

Is your business starting to feel more like a scene from Fatal Attraction than something that will help you achieve your dreams?
Time to rethink the relationship.
Dive into how to break free from business burnout and transform it into something you love again—minus boiling Roger Rabbit.
Ready to make your business your favourite partner again?

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guy in a cluttered office with papers everywhere showing overworked business owner
Business Value
George Sotiropoulos

Where are the Buyers for my Business – Part 2

Where are the buyers for your incredible business? Many owners ask, but the answer isn’t always what they expect. Often, buyers are interested—just not in the business as it stands today.
Here we talk about another common issue that can mean the difference between millions and nothing.
And it comes down to a simple question you can ask yourself …
Which I mention in the article.
Stay tuned for how to make your business truly irresistible. The opportunity of a lifetime might be closer than you think

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man in shirt and tie looking confused
Business Value
George Sotiropoulos

Where are the Buyers for my Business?

Where are the buyers for your incredible business? Many owners ask, but the answer isn’t always what they expect. Often, buyers are interested—just not in the business as it stands today.
There’s one area, 100% under your control, that can mean the difference between millions and nothing.
What is it? I’ll reveal more soon.
Stay tuned for how to make your business truly irresistible. The opportunity of a lifetime might be closer than you think

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Successful business couple at a taverna with man grey hair and beard and woman attractive.
Business Value
George Sotiropoulos

He’s “Retired” with a Thriving Business

He’s not retired—he’s free. A business owner who travels extensively, pursues opportunities, and doesn’t need to be in the office to keep growing. How did he achieve this? It wasn’t luck or wealth.
He took a critical first step to turn his business into his greatest asset. Curious about how you can do it and what that first step looks like for you?…

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