Let’s cut the clowning around and get down to business. Yesterday, I shared a story about a friend who pitches ‘investment opportunities’ in a $6 TRILLION industry like he’s selling hot dogs at a baseball game. My response? Might as well try selling ice cream at the North Pole 24/7.
The moral of the story: Dream big, but keep your feet firmly on the ground. Start by dominating a niche, then think about expansion. Now, let’s tackle some questions that have come up:

Yesterday, we discussed a Profit and Dine participant who kick-started his growth by zeroing in on specific niches. Today, let’s turn our attention to clowns.
Ever had someone who only reaches out when they need something? I’ve got a friend like that. He popped up around Christmas after a long silence since before Covid. “Hey George… how are you?” he began. But I could sense it coming. Sure enough, after some small talk, he unveiled his ‘secret app’ for a $6 TRILLION industry.
An app that could hypothetically erase the entire US debt? My MALE COW Richter Scale hit a record 10.0. Then came the punchline: “We’re launching soon… fancy being one of our first investors?” Why not open a 24-hour ice cream franchise in the North Pole while I’m at it?

Here is another insight from our latest Profit and Dine Event last Friday.
One of the participants undervalued what he was providing and was caught up in the messaging to prospects and customers.
What was tripping him up was that he was trying to keep a very general market focus so he wouldn’t leave anyone out.
But that was attracting to him lots of time wasters who kept asking him for free information or for proposal after proposal

Stop Underestimating Your Value. Yesterday, I shared the story of a Profit and Dine participant who unearthed his 20x profit accelerator in just five minutes. Today, let’s explore another revelation from the session.

Ever wonder how a single insight can pivot your entire business model? Last Friday’s Profit and Dine Mastermind proved just that. One participant, skeptical at first, discovered a high-ticket item in just 5 minutes, revealing a 20x more profitable avenue than ever realized. This wasn’t just a win; it was a game-changer. We’re taking this transformative experience online on March 19th, making it accessible worldwide. Don’t miss out on uncovering your business’s hidden gems. Sign up now and join a community ready to scale to new heights.

Excited to share insights on how strategic investments can supercharge your sales model and prime your business for unprecedented growth.
Dive into the story of Gregg Romanzo, who transformed a traditional freight brokerage into a sales powerhouse, proving that with the right approach and minimal capital, scalability is within reach.
Whether you’re seeking investors or looking to sell, understanding the potential of your sales strategy is key. Discover how to make your business irresistible to investors, eager for companies ready to scale.

Today I’m diving into something we sometimes overlook but is crucial for our success: Cash Flow Management. Yes, it’s more than just glancing at your bank account now and then. It’s about strategically ensuring your business doesn’t just survive but thrives.
From planning and forecasting to managing expenses and optimising payments.
From keeping expenses in check to encouraging customers to pay early or upfront.
And of course tips on smoothing out income fluctuations and optimising labor utilisation and costs.
Curious? Click the link to check out the article.
P.S. Let’s get the conversation started: What’s been your biggest cash flow challenge?

Ever heard the saying How to get more milk from a cow while spending less on food? – By feeding it less and milking it more often?

It’s not just a quirky saying; it encapsulates a profound lesson on business efficiency vs. wisdom.

Picture this: a seasoned business owner in Russia, $50 million on the line, and a consultancy’s advice that seemed like the golden ticket. Fast forward 18 months, and it’s a tale of huge losses, learning, and a triumphant return to basics that saved the business from the brink.

This isn’t just a story about cows or even about a business far away in Russia. It’s about how you chase higher profits. It’s about focusing on the right balance between cutting costs and nurturing growth, between modern methods and timeless wisdom.

Read on to discover what cows (yes, cows!) can teach us about profit margins.

Learn the critical importance of investing in professional expertise, especially for complex and crucial tasks such as VAT reporting and accounting. Attempting to save money by hiring less qualified individuals or taking shortcuts can lead to far greater costs down the line, not just in financial terms but also in time and stress.

Yesterday’s workshop was a game-changer for those looking to master pricing strategies and accelerate business growth. Missed it? Let me share three key takeaways that are revolutionising the way we think about pricing:

𝗜𝗺𝗽𝗮𝗰𝘁-𝗕𝗮𝘀𝗲𝗱 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: It’s not about the cost of delivery or hours worked but charging for the transformative value your service provides. This approach significantly boosts sales and positions your business as a pivotal part of your customer’s success.

𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗵𝗼𝗶𝗰𝗲 𝗶𝗻 𝗢𝗳𝗳𝗲𝗿𝘀: Presenting clients with options, especially using Susan’s “magic number”, not only empowers them but also increases the appeal and satisfaction of your service.

𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲: What your prices say about your business matters. Proper pricing strategies can dramatically influence client perception and make your offers irresistible.

Implementing these strategies, Susan’s clients see remarkable results, converting proposals at an 80-85% rate and enjoying peace of mind in their business operations.

Don’t miss out on our next workshop for more transformative insights!

Ever faced a client demanding you justify a price increase?

Sally did, and instead of listing her qualifications or how hard she worked, she highlighted the tangible impact of her services:

“In our last 3 years together, you’ve doubled your revenues, thanks to my solutions. If we are to continue, this is the fee you’ll invest.”

This shift in approach, inspired by Susan Triver’s Impact Based Pricing, emphasises value over credentials. It’s a game-changer, enabling business owners to convert 80-85% of proposals.

Learn this principle at our Online Pricing Mastery and Business Acceleration Mastermind. Don’t miss out, especially if you’re in knowledge-based services.

Ever faced the frustration of crafting detailed business proposals only to be met with silence or unreasonable discount requests?

Samantha’s experience, likening it to preparing a gourmet meal only to be asked to price it as a bag of Doritoes, resonates with many of us.

It’s a common challenge that often leads to questioning our pricing strategies.

This struggle inspired a quest for a solution, leading to the creation of an innovative mastermind session focused on Impact Based Pricing with Susan Trivers.

With clients converting up to 85% of proposals into engagements, it’s a game-changer for anyone looking to elevate their pricing strategy and ensure their services are rightly valued. Ready to transform your approach and minimize those frustrating encounters? Discover how.

Ever get sick and tired of being told “how expensive you are?”

Do you stress about the latest offer your competitors are doing..

I was too until I designed my business so blackmail and discount threats would have no more effect.

Come check out our pricing mastermind on 6 February and free yourself from the Discount Zombies and Price Pythons out there..

Is your growth strategy similar to a night after an Ouzo Fest? Find out by reading this post…