
What Happens When You Nail It Then Forget Why It Worked
This week I told you a story. A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A

This week I told you a story. A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A

I was a loyal customer. Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want.

“I don’t mind the price… I just hate being ripped off” My sister was shaking her head. We had just finished with a one year

Recurring revenue is one of the four levers investors love. Money that arrives like clockwork. Predictable. Bankable. The kind of revenue that lets you plan

Yesterday I told you about a company that nailed its niche. Fuel delivery to your doorstep. Specific. Underserved. Painful enough that people happily paid for

Yesterday I talked about the four levers investors care about. Today we start with the first one: profitable niches. And I want to tell you

Here’s something that stings when you first hear it. Investors don’t care how hard you work. They don’t care about your 5am starts, your grinding

This week wasn’t random. It was about understanding what you’re really selling. And having the spine to protect it. We started with the dog grooming

“Just when I thought I was out… they pull me back in.” My favourite line from my least favourite Godfather movie. And I hear it

I live next to the Headquarters of one of the largest Grocery chains in the Middle East. They have a full-size café which is the

“I’m really sorry that because I’m so attractive, you chose this expensive restaurant for our date.” She raised her glass for a pour. At the

“But it’s not about the dogs…” she proclaimed. “It’s about the men in the yachts parked nearby.” I’d never heard a dog grooming community pitched

I love this story I heard at an event this week. Years ago, a founder walked into his office with nothing but a sketch of

Hearing that Jesus had silenced the Sadducees, the Pharisees got together.One of them, an expert in the law, tested him with this question: Teacher, which

After several weeks away, we came home to the wonderful surprise of our Samsung washing machine being dead. Mid-cycle the beeping begins — and this

4th quarter. Bears down by 18. “Can I call them the Greedies?” my daughter Sophia asked about the Green Bay Packers. “Sure,” I said. I

This week had a theme about owners breaking their own businesses … Slowly, unintentionally, and with the best of intentions. Monday we met Skinny-Leg Arm

Over the holidays I caught up with some reading including Dan Kennedy. He talked about Good Enough. How to not waste time and money trying

35 years ago right before Christmas I was in Berlin. Table after Table were set up with memorabilia you could buy from the Old East

We all remember Carrie Fisher at Princess Leia… but she was also the jilted girlfriend in the Blue Brothers. She has caught up with Jake

Beat … Beat…. Beat… “Another One Bites the Dust” The music would blast The lights would flash And he came out. Heaving curls… set after

Tomorrow we fly back to Dubai. It has been enjoyable being back in London and Wales Revisiting places I used to live and work and

Happy New Year. Today was a brilliant sunny day in Wales … warm enough to take a nice walk while still needing to bundle up

Well… this is it. The last day of the year. Thank you — to my clients, partners, friends, colleagues, and everyone who let me into

Not long ago, Salesforce proudly announced it had slashed roughly 4,000 customer service jobs, handing the workload over to AI bots instead. The message was

One of my favourite stories is the Barefoot winery acquisition I shared before. Where the seller closed a deal to sell his wine business that

The Christmas story has a dark chapter to it. When Herod saw that he had been tricked by the wise men, he was infuriated, and

Adeste fideles, laeti triumphantes, Venite, venite in Bethlehem. Natum videte, Regem angelorum: Venite adoremus, venite adoremus, Venite adoremus… Dominum. When I was a kid

One more sleep shouted my girls as they tear apart the last box on their advent calendars. One more sleep until Christmas Watching their joy

We woke up early our first day in London. “Let’s go show the kids the Christmas Decorations in Harrod’s windows.” I proposed. They would love

Ever feel like you’re wasting time and money on things that don’t drive results? Jonathan did. He spent hours on a logo and “branding”, only to realize he wasn’t focusing on the deals that matter.
But a few months later, everything changed. He hadn’t spent more on marketing—but his profits soared. How?
By understanding one key metric about his customers.
Want the same clarity? Join us on October 29th at Stay Café in Dar Al Wasl Dubai or online

Are you running the same play over and over, wondering why you’re stuck? It doesn’t matter how hard you push—if your strategy isn’t right, the results are always predictable.
You might think it’s just a rough patch, but what if the problem is your playbook? If you’re ready to stop spinning your wheels and finally see progress, it’s time to rethink your approach.
Want to know how?

Sometimes networking events don’t go as planned—especially when you’re dealing with a noisy venue, a wandering toddler, and an impromptu pivot to something far more valuable.
What happened next in one unexpected 1:1 conversation completely shifted the day. It was all about systems, growth, and a game-changing mindset.
For a young entrepreneur, a roadmap she will never forget.

Special birthday promotion to join the monthly round table. Read article to find out more.

Ever tempted to make a quick buck? Does making 10% more on a deal make sense 100% of the time?
We thought we had a good partnership—until a sudden change made us rethink everything.
It wasn’t the money that left a bad taste, but the mindset behind it.
What’s worth more: a one-time gain or a long-term relationship?
One decision can cost you far more than you imagined. See how easy it can be to fall in that trap.

Ever get the urge to just tell someone off—whether it’s a playground bully or a demanding client? My 5-year-old daughter mastered the “teacher voice” and got her peace.
One of my clients?
She fired her biggest (and worst) customer, and within 30 days, she had three better ones.
Business freedom is about choosing who deserves your time. Curious how to make that leap?

Being a business owner can feel like you’re on an island. Your friends and family don’t quite get the mental ups and downs, and somehow, you’re working harder than anyone, yet paying yourself last—if at all. Sound familiar?
But here’s the thing—you don’t have to go it alone. The smartest entrepreneurs know where to turn for insight, support, and the right questions.
Find out more inside.

Ever been promised 1,000 leads without anyone knowing who your ideal customers are? Sounds impressive, but is it really worth your time?
In a recent conversation, this exact scenario unfolded, highlighting a crucial point about quality vs. quantity in business. If you’re tired of chasing numbers that don’t add up to real value, you’ll want to rethink your approach.
Curious to learn why? I explore this further in my latest post.
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