End Burnout — Fall in Love with Your Business. Pioneer pricing: $97 (first 100 only). Get Your Spot
End Burnout — Fall in Love with Your Business. Pioneer pricing: $97 (first 100 only). Get Your Spot
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About Sophiall
George founded Sophiall after a career spanning finance, investor relations, business development, and consulting across the US, London, and Dubai. He has built two businesses from scratch into 7-figure companies for their owners, and since 2020 has worked exclusively with 7-figure business owners who are profitable but trapped — helping them transform what they’ve built into assets that give them freedom today and equity tomorrow. For the full story, visit the About page.
Sophiall works with 7-figure business owners to transform their companies from owner-dependent jobs into assets that run, grow, and are worth owning — by them and by anyone who might one day buy them. We do this through a structured course, private advisory, and a free membership community. All three are built around the same framework — the Socratic Success System.
Rather than handing you a generic playbook, the Socratic Success System works by asking the questions most owners never think to ask about their own business. The right questions change how you see the problem — and when you see it differently, you find solutions that actually fit your situation and your resources. Solutions you’ll implement, because you arrived at them yourself. The result: less dependency on you, more value in the business, and more freedom in your life.
No. The business you’ve built got you here — it doesn’t need tearing down. What changes is how it runs without you at the centre of everything. George works with what you have, identifies what’s holding you back, and builds the teams, systems, and processes that free you from the daily grind. The goal is evolution, not demolition.
Fall in Love with your Business Again
Fall in Love With Your Business Again is a structured four-module programme built around the same framework George uses with private advisory clients. The four modules — Risk, Growth, Transferability, and Systems & Documentation — each address one question investors ask before putting money into a business. Nail all four and your business becomes more profitable, more predictable, and far less stressful to run. Even if you never plan to sell.
Pioneer members are the founding 100 owners who get in before the course is complete. They lock in lifetime access to all four modules, every future upgrade, and every monthly cohort group call forever for a $97 one-time investment. After 30 April 2026 or when 100 spots are filled, the price moves to $997 for the course plus $197 per month for community access.
No. The course is non-refundable. This isn’t a taster but rather a commitment you make to yourself. If you’re not sure, start with the free Business Owners Club and see how George thinks before you invest.
Each module has 5–7 lessons totalling around 15–25 minutes of video, plus downloadable exercises. Monthly cohort calls run about an hour. You move at your own pace. The goal is to take things off your plate, not add to it.
Most courses tell you what to do without knowing anything about your specific business. This one is built on the Socratic Success System — which means it changes how you think about your business, not just what you do. When you see your situation differently, you find solutions that fit your reality. The monthly cohort group calls are where it gets personal as your specific challenges are worked through together. As a Pioneer you have lifetime access to every call, past and future.
Private Strategic Advisory
This is where George provides direct 1:1 access for owners who want to move fast. Two meetings per month, unlimited WhatsApp access, personal introductions to George’s network, and full exit positioning support. Everything in the programme is included. This is for owners who are serious, time-constrained, and ready to act.
$2,973 per month. By application only. Space is limited to 10 total clients.
Most consultants arrive with a pre-built framework and fit your business into it. George works the other way — through the Socratic Success System, the questions come first and the solutions emerge from your specific situation. You implement because the answers are yours, not because someone told you what to do.
The Free Club
A free membership that gives you immediate access to George’s frameworks, tools, and thinking without any financial commitment. Includes the Founder’s Roadmap, John Warrillow’s Built to Sell ebooks, mini-courses and workshops, scorecards, self-assessments, excerpts from Roadblocks You Can’t Ignore, and event invites. Plus daily emails that are short, story-driven, and worth reading.
Business owners who want to understand how George thinks before committing to the programme or advisory. It’s also the right starting point if you’re earlier in your journey and not yet at the 7-figure mark.
Yes. No credit card, no trial, no obligation. Free now, free ongoing.”
Not sure where to start?
Start with the free Business Owners Club if you want to see how George thinks before committing. Move to the programme End Burnout and Fall in Love with your Business if you’re ready to implement a structured framework at your own pace. Apply for Private Advisory if you want direct access to George and want to move fast.”
The Solutions page lays out all three side by side.
Use the Contact page to reach us directly.
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Go to the Contact Page. We read everything and respond within one business day.
Not ready to reach out? Join the free Business Owners Club and start there.