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As a business owner, when you look for ways to grow and increase profits, it becomes very tempting to fall for marketing or consulting solutions that promise all kinds of amazing benefits.

Unfortunately, some of these solutions are nothing more than “shiny objects” that are difficult to implement and end up sucking cash from your bank account.

How can you identify these bad solutions and avoid them.

First, is the solution really relevant for you and your business.
“Does this solution fit with my current strategy?
Will it help me achieve my goals?
How much time and effort am I going to have to put into this?
Is there any way I can test out the solution before I commit?”

These questions will help you determine if the proposed solution is worth pursuing or not.

Second, who exactly is providing the solution?


Do they have experience in your industry or sector?
How long have they been in business?
Do they have any customer reviews or testimonials that you can read through?

All of these things should be taken into consideration before taking any kind of action.

Finally, what are the terms and commitments?

Are there any hidden fees or upfront costs that could decimate your wallet down the line? Are there any contracts involved?

If so, make sure you read through them carefully before signing anything.

So just take the time to evaluate any solutions carefully before investing.
Ask questions and get references.

Read through contracts thoroughly and make sure there are no hidden fees or commitments that could come back to haunt you later on.

Taking these steps will help ensure you don’t fall victim to a bad solution and instead pick one that will benefit your business in the long run.