“Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the log in your own eye? How can you say to your brother, ‘Let me take the speck out of your eye,’ when all the time there is a log in your own eye? You hypocrite, first take the log out of your own eye, and then you will see clearly to remove the speck from your brother’s eye.”
(Matthew 7:3-5)
I have a confession to make.
It’s much easier to notice the specks in my brother’s eye then the logs in my own.
And that’s not unusual when it comes to our business.
In fact I was on a call with a well-established copywriter and he shared with me the same observation. He can glance at someone else’s work and be able to find a dozen things to fix right away and yet he could look at his own copy 100 times and miss the most common errors.
Why?
Because we all suffer from the curse of knowledge when it comes to our own stuff.
We know what we want to say and so often overlook what is really being written on the page in front of us.
So we think we are communicating one real obvious fact when in reality we’re just confusing or inadvertently misleading our audience.
For this reason, no matter how good you are, it always helps to have a fresh pair of eyes to look at your stuff and tell you what they are seeing.
Who’s your accountability partner?
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P.S. I work with information-based service business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.
That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.
We do it through 1;1 consultations, group master round tables and workshops and other collaborations whose insights are 100% tailored to them and which can easily be implemented.
But don’t take my word for it, find out more by clicking here to check out our different services and resources.