Friday was fun.
I organised an afternoon lunch and then happy hour with over a dozen business owners and service providers.
We didn’t have an agenda except for the fact I had curated everyone there to create the vibe that the strangers they met would be good for them to meet.
And it worked
Contact information shared.
Follow up meetings scheduled.
And not one minute was spent with any canned presentations or people trying to sell to others on the table.
Nope…It was natural.
High quality conversations between people who weren’t looking to hustle or for angles…but still walked away with business and connections for the next week and beyond.
Tonight I bring my new world and old world together.
People I haven’t seen in 10 years will be breaking bread and drinking wine with people whose companies’ value we have been increasing daily, monthly and even year by year.
There’s a lesson in here that most business owners overlook.
The most valuable thing you can do for your network is not pitch them. It’s put the right people in the same room and get out of the way. Real business follows on its own because trust was built before anyone asked for anything.
That’s how relationships compound. And compounding relationships is the most underrated growth strategy in business.
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George Sotiropoulos describes hosting a curated lunch and happy hour for business owners and service providers where no pitches or presentations were made, yet meaningful business connections and follow-up meetings resulted naturally. The article argues that curating the right people in the same room and letting trust build organically is the most underrated growth strategy in business.