Monday’s business growth cohort call for Fall in Love with Your Business Again went somewhere I didn’t plan.
What was supposed to be a walkthrough of one tool turned into a live working session where we tore apart real businesses and rebuilt how the owners think about what they sell and who they sell it to.
Here’s what came up:
A live demo of a scoring tool that told one participant which of his two services to scale and which to completely rethink. Took five minutes.
Why a president’s two-word reaction to an employee programme is worth more than any brochure or sales pitch ever written.
The reason a conference interpreter in Dubai is sitting on one of the cleanest differentiation hooks I’ve seen and doesn’t fully realise it yet.
How a carpet cleaner who understands what his customers actually want beneath the surface charges more than anyone in Baltimore and has a waiting list.
The four layers of what your customer is really asking for and why the first thing they tell you is almost never the real reason they’re buying.
Why a hair salon owner added zero new services but hit his highest revenue and profitability in 60 days by looking at what he was already sitting on.
What Steve Jobs understood about the iPod that had nothing to do with storage capacity and everything to do with one sentence.
The recurring revenue model that turns one-off projects into retainers clients never want to cancel.
That was one call. Two participants. And we barely got through half the material.
The next cohort call is end of May. You need to be a Pioneer to attend.
Pioneer pricing with a one time $97 payment for lifetime access to the program and all monthly meetings closes on 30 April.
After that it’s $997 for the program and $197 monthly for the monthly group cohort access.
George Sotiropoulos recaps the April 2026 live cohort call for End Burnout — Fall in Love with Your Business Again, where participants ran the GSR scoring tool live on real businesses, explored customer desire layers using the carpet cleaner and iPod examples, discussed recurring revenue models, and identified differentiation opportunities for a continuous improvement consultant and a conference interpreter