Wokezis, Books and Business

This past weekend, my wife got to “enjoy” her first troll attack on a subject which she is an expert.

You see, my wife has over 20 years of experience as a teacher and senior leader in the British Curriculum.

One of her specialities was in phonics, through which she literally transformed hundreds of children 6-12 years old from struggling with their reading to becoming fluent and confident readers.

Allowing them to move from relegation zone to catching up with their peers – and often surpassing them by the end of the school year.

And going on to successful academic and professional lives.

My wife no longer works in a school but created a business to bring her expertise and system to parents and children worldwide through her online portal and live zoom calls.

Anyways, a parent on a facebook group (not on my wife’s) asked a question regarding resources and tips to help her child read better.

My wife responded with a couple of recommendations – none which were commercial and didn’t even contain a call to action to visit her site.

Then like the Japanese sneak attack on Pearl Harbor.

The Wokezi struck.

Attacking everything my wife recommended and for good measure saying phonics was destructive.

Some of the Wokezi’s craziest claims.

“Reading often appears to develop almost apparently overnight. It isn’t unusual for a child at 8 to be a non reader and the first book they pick up and read be Harry Potter.…”

“There is no negative impact of reading at 8, or even 14.…”

When my wife asked her for proof to her claims, the WokeZi, told her it’s “the research” and gave the name of 3 academics.. as if they were Matthew, Mark, and Luke.

My wife though had the last word.


She got Results – Hundreds of success stories.

Which do you think will help children to read?

Academic Theories or Proven Systems.

So what does this have to do with business?

Simple.. Beware the Ideologues

As business owners we are often in a position where we face uncertainty and look for guidance on best way to invest our time and resources.

And we face the charlatans and the ideologues – preachers who never practiced or got results from what they claim – but yet want to tell you what’s correct and not.

So how do you know if you have an idealogue or the real thing in front of you?

Ideaologues love the sound of their own voice. They love the stadiums and the adoring fans.

Now ask yourself.. does someone who plays to 20,000 fans care enough to take the time to get to know YOU and YOUR unique situation?

The Real thing? Their focus is solely on YOU. That makes them too busy helping their clients to put the effort and time into promoting themselves and going on concert tours like rock stars.

I want to go to a stadium to see my favourite musician where the crowd is part of the experience.

I want to have privacy and focus when talking with my mentor.

I don’t want 20,000 voices screaming in his ear.

I’ll have a lot more to say on this topic in future posts.

P.S. If you have a child, or know someone with a child who is struggling with their reading check out my wife’s program at Phonics2Read. If she can help, it will transform your child’s and your lives.

Ready to stop wasting your time with the daily grind and start doing what will actually bring success?

Then join us at Sophiall’s Socratic Scaling System.

We’ll show you within 30 days how easy it is to take control of your time and finally get your business where you want it to be.

– without risking a penny.

And if you’re not completely satisfied with the results, simple send us an email for a full refund – no strings attached.

Click the link to free your time and propel your business to where you desire!

Take control of your future now and invest in yourself. You will thank me later for it.