There’s a moment every business owner hits.
Not the breakdown.
Not the burnout.
The moment before that — when you realise you’re fooling yourself.
This week was about that moment.
On Monday, we talked about time — how it’s the only resource you don’t get back, and how the way you spend it tells the truth about your priorities, even when your words don’t.
On Tuesday, we called out the lazy excuse disguised as strategy — the “We already have a charity / We already do X” mentality that blocks growth, progress, and common sense. We talked about how entire businesses stay stuck because the owner’s mindset is stuck.
And then Wednesday and Thursday… we walked onto the field.
We looked at why most business owners are throwing Hail Marys all day long — praying something lands, calling it “hard work,” and wondering why they feel exhausted instead of accomplished.
And we doubled down on the real problem on Thursday:
They aren’t tracking. They aren’t adjusting. They aren’t coaching.
They’re just running the same play and hoping it works this time.
And the cost isn’t just revenue.
It’s your energy.
It’s your identity.
It’s your life outside your business.
It’s the exit you deserve — but won’t get if you stay on the field playing the wrong game.
So here’s the punchline
You don’t need to rebuild the old version of your business.
You need to build the version that finally gives you your life back.
You know —the business you thought you were building when you started.
That’s the work of the Q4 Lab:
End Burnout. Reclaim Your Time. Fall Back in Love with Your Business — and Build One That Lasts.
It’s not open yet — but you can get priority access:
No obligation.
No pressure.
Just first access when doors open.
If this week hit you in the chest — then yes… it’s time.
And we’re just getting started.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build a business that gives you your life back – and the power to walk away, when you’re ready, on your terms