“Poor man wanna be rich… rich man wanna be king…and a king ain’t satisfied until rules everything”-Bruce Springsteen “Badlands”
Bruce wasn’t talking about business owners.
But he may as well have been.
Because most owners get stuck in the first two lines:
Poor man wanna be rich → chasing every client, every invoice, every dollar today.
Rich man wanna be king → scaling faster, adding complexity, growing chaos.
But the third line — the one nobody pays attention to — holds the real lesson:
A king rules everything.
And a king doesn’t rule because he works harder.
He rules because he owns the asset.
Let me show you what that looks like in real life.
The Kid Who Turned Down $2 Million — and Won
Jason Weaver was the singing voice of young Simba in The Lion King.
Disney offered him a flat $2 million.
He was a kid. That’s life-changing money.
But his mother said:
“Take $100,000 now… and royalties forever.”
Disney got a bargain.
Jason got equity.
Then The Lion King became:
- A billion-dollar movie
- A global soundtrack phenomenon
- A Broadway show
- A remake
- A merchandising machine
And for 30 years, Jason Weaver has collected checks.
More than $2 million.
Several times more.
Because he didn’t take the income.
He took the asset.
Most Business Owners Make the Opposite Choice Every Day
They take the fast cash.
They sacrifice tomorrow’s freedom for today’s revenue.
They chase income instead of building equity.
They work in the business instead of owning a business that works for them.
Same hours.
Same stress.
Same grind.
But no royalties.
No compounding.
No asset that pays them for decades.
The Shift That Changes Everything
When you stop asking:
“How do I make more money this month?”
and start asking:
“How do I build an asset that makes money without me?”
Your entire business and life changes.
You stop being the highest-paid employee.
You become the investor.
You stop grinding for this week’s income.
You start building next decade’s wealth.
You stop taking Disney’s first offer.
You start owning the royalties.
If You Want to Stop Trading Time for Money…
…then stop running your business like a recurring employee of the month
Start running it like the owner of an asset.
That’s exactly what we’re teaching inside the Fall in Love with Your Business Again program — a practical, active, step-by-step way to transform your business into one that:
- Works for you instead of on top of you.
- Grows without you instead of latching upon you.
- Positions you to eventually exit on your terms instead of getting stuck in a dead end
All in all, ultimately makes you fall in love with owning it again
Because every day you chase income instead of building equity, you’re leaving your own “royalties” on the table.
Sign up here to get priority notice when it becomes available.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build a business that gives you your life back – and the power to walk away, when you’re ready, on your terms