Business Lessons from a School that Makes Parents Sweat

kids in a desert school under the hot sun.

As I parked my car in the scorching 44°C(111.2°F) heat, I realised how much customer experience and value matter.

My daughter’s school? A logistical nightmare:

* Staff hogging all the good parking spots.

* Gate farthest from where we park.

* No access to the air-conditioned buildings.

* A sun-soaked trek to the car with my daughter.

It felt like a fire walk and sauna every day.

But the new school next door? A dream:

* Ample parking for everyone.

* Convenient, central pickup and drop-off.

* A welcoming lobby with a café for parents.

They’re already full with a waiting list, and they haven’t even opened yet.

Curious how these lessons apply to your business?

Why Disney Can Charge Double and Be Worth Every Penny

mickey mouse on a yacht in Greece

Ever wonder why Disney can charge twice as much as Six Flags but still have people lining up to spend? It’s not just about the rides. Imagine stepping into a world of magic, where every meal, every souvenir, and every experience is crafted to perfection. Curious about what sets Disney apart and how you can apply these secrets to your own business? Stay tuned, and discover the magic behind the strategy.

Key Insights from our Online Differentiation Workshop

Did you miss our recent workshop on standing out in a crowded market? Don’t worry! Here’s a quick recap of the key insights and actionable strategies we covered. Dive in to see how understanding and leveraging customer desires can transform your business. Plus, join us for a deeper dive at our live session in Dubai this Wednesday!

Read on for more details.

Features Won’t Fill the Seats, But This Will…

woman heading to crowded restaurant with band playing

Yesterday, I shared how we helped an Events company owner expand into Saudi Arabia while reigniting growth in her core business. The secret? Understanding the real reasons restaurant owners hire her – and it’s not what you think. By shifting her focus, she left competitors in the dust. Want to know how she filled seats and achieved success? Click to discover one of the key insights we used

Stand Out and Kick the Competition to the Curb

Range from House of Pops Online store

Want to know how a small business in Dubai is outshining its competitors and charging premium prices? At a recent Hellenic Business Council meeting, Mazen Kannan, founder of House of Pops, shared some game-changing secrets. His approach is transforming the market and attracting top-tier customers. Curious about his strategy and how it can revolutionise your business? Join our next Profit and Dine Differentiation Series to uncover the full story. Seats are limited—click to learn more!

Stop! No More Discounts for the Price-Squeezing Undead

crowd of Zombies

Tired of clients who want premium results but refuse to invest? In my latest article, I explore this common challenge and why it’s crucial to stand out and communicate your unique value. Don’t let “Discount Zombies” drain your time and force bad decisions. Our next Profit and Dine Series dives deep into this topic. Join us online on June 13th or live on June 19th to learn more. Seats are limited—click to secure your spot