Yesterday I told you about a company that nailed its niche. Fuel delivery to your doorstep. Specific. Underserved. Painful enough that people happily paid for the solution.
But here’s where it gets interesting.
They didn’t stop there.
They expanded into emergency fuel for breakdowns. Car washes. Tyre pressure checks. All delivered to your home.
Think about what they did.
They didn’t chase a new audience. They looked at the customers they already had and asked: what other problems do these people face that we could solve?
Same customer. New problem. Same convenience.
That’s smart growth.
Every new service shared the same DNA. Time-consuming tasks that are a pain to deal with. Errands that pull you out of your day. Problems solved at your doorstep instead of dragging you across town.
They weren’t trying to be everything to everyone. They were trying to be everything to someone.
And it worked.
So when you expand, expand into your customer’s world. Not away from it. Solve adjacent problems for the same audience instead of chasing strangers with scattered offerings.
But after a few successful expansions, it’s easy to believe you’ve got the golden touch. That everything you launch will work because the last ones did.
And that my friend is the trap to avoid.
Because that’s when discipline breaks down and the shiny objects start calling.
More on that next time.
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P.S. Smart growth is one of the core principles in Fall in Love with Your Business Again.
Not chasing everything but building deliberately so your business creates wealth without burning you out.
If you want early access when we open the doors, click this link to sign up.
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P.P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build the business you need for the life you desire