by George Sotiropoulos | May 5, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Over the weekend one of my email subscribers asked if he could get in on the Pioneer deal because he didn’t have time to sign up before the deadline.I said no.He’d seen the offer. He’d been reminded about it for several weeks. But that window is now...
by George Sotiropoulos | May 4, 2026 | Business Value, Customer Experience
She nailed it.So I agreed to having Mitch Martina Cleaning Company come to our house for a deep cleaning of the apartment even though they came in more expensive than the competition.Why did I agree to pay top?Because of what France, the person I was talking to,...
by George Sotiropoulos | Apr 29, 2026 | Business Value, Customer Experience
The other day I took my youngest to a new café while we waited for her sister to finish school.When we sat down the waiter pointed us to a QR code to access the menu but then thought better about it and decided to to hand us a tablet instead with the menu and...
by George Sotiropoulos | Apr 27, 2026 | Customer Experience, Business Value, Scaling the Business
A carpet cleaner in Baltimore charges double what everyone else charges.He has a waiting list.His competitors slash prices to win jobs and wonder why they’re working weekends. He picks up the phone to people who already want to hire him before he’s said a...
by George Sotiropoulos | Apr 24, 2026 | Business Value, Customer Experience, Scaling the Business
The Answer Changed the Wine Industry.A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell programme I ended up on a Zoom call with the founder of Barefoot Winery.If you’ve ever grabbed a bottle of wine at a...
