Sarah runs a marketing consultancy. Eight staff. Decent client list.
She wins almost every proposal she submits and she’s proud of that number. Tells people about it at networking events. Close rate north of 80 percent.
What she doesn’t mention is why.
She’s the cheapest in the room. Not by a little, but by a lot. Her day rate is nearly half what competitors charge for similar work because years ago someone told her she needed to “build the portfolio first” and she never stopped.
The portfolio is built but her pricing never moved.
So now Sarah works six days a week. Her team is stretched to breaking because there’s no margin to hire the extra two people she desperately needs. She hasn’t taken a real holiday in two years because the moment she steps away the revenue stops and the cash flow gets tight enough to keep her up at night.
She wanted to invest in a new project management system last quarter. Couldn’t justify the spend. Wanted to send her senior designer to a conference in London. Couldn’t afford the flights and the cover.
Every single one of those problems traces back to the same cause. Sarah’s charging too little and working too much and the gap keeps getting bigger.
Her competitors charge more, work fewer hours, invest in their teams, and sleep better. They may close less bids than Sarah does, but they are also three times more profitable.
Sarah doesn’t have a viable pricing strategy. It’s a treadmill with invoice attached.
Growth isn’t just about getting more clients or volume. It’s about the right clients paying the right price so your business has the oxygen to invest, grow, and give you back your time.
That’s what Module 2 of Fall in Love with Your Business Again breaks down. The levers of smart growth that build real value instead of just filling your calendar with work that slowly buries you.
Before 30 April, you can join as a “pioneer” and gain lifetime access to the program and all is monthly meetings for a one time fee of $97.
From the 1st of May, it’s $997 for the program and $197 monthly for the monthly group cohort access.
Click here to claim your Pioneer Lifetime Spot
———
P.S. Feeling trapped in your business? Turn it into an Asset you love to run – and that investors want to own.
Join my list for blunt insights and practical strategies to build a business that gives you the life you desire