“Ask any business owner how he is doing.. and he will give you an income answer.. how much income he made.. yesterday, last week, last year…. But the problem is that income is temporary… can you remember how you spent the income you generated one year ago today?
What most business owners fail to thing about is equity or the value in their business… that is what is more permanent. And every decision you make as a business owner can be an income only decision or one that builds both income and equity.”
- Paraphrased Dan Kennedy
Most business owners measure success in income.
How much they made yesterday. Last month. Last year.
But here’s the problem—income is temporary.
Do you even remember how you spent the money you made a year ago? Probably not.
What truly matters is equity—the lasting value in your business. The kind of wealth that doesn’t disappear after a few purchases.
But most business owners make the wrong choice and chase income over wealth.
Take restaurants, for example.
Ever seen a once-thriving place go downhill? You probably have.
What happened?
The owners got greedy. They started cutting corners to squeeze out a little more profit. Cheaper ingredients. Slower service. A little more “efficiency.”
And it worked… for a while.
Until their customers had enough.
Then? Poof—business gone.
That’s the danger of chasing short-term cash instead of building long-term value.
So how do you shift your mindset and start making wealth-building decisions?
Let’s talk about it.
P.S I’m not the systems guy, process guy, or finance guy—I’m the live your best life from today guy. Through the Socratic Success System, I guide business owners to find solutions that fit their resources, beliefs, and goals, so they can be implemented 100%.
You own the results. It’s not about me telling you what to do. It’s about you building a business you can grow, sell, and enjoy—without waiting for “someday.”
It’s about enjoying freedom now and a potential massive exit later.
👉 Find out more about Sophiall and the Socratic Success System