How practicing Situational Awareness adapted to your business can protect you against the unexpected as well as increase your business value.
“I didn’t like who I’d become. I wasn’t a good father, a good husband… hell, I wasn’t even good company.”
Scott wasn’t talking about addiction.
He was talking about his business.
It was profitable — but it was slowly killing him.
His wife was afraid to go to bed beside him because of his rage-fueled business nightmares.
And the worst part?
He kept telling himself it would all be worth it “someday.”
Until the day he stopped lying to himself — and changed everything.
Is your Business blind…. Or is it you?
We all love pointing out the “specks” in other people’s operations.
Pricing’s too low. Team’s a mess. Offer’s unclear.
But you know what’s harder?
Spotting the plank in your own business.
The one costing you time, freedom, and money every single day.
Here’s how to finally see it — and fix it — before your business becomes a job no one wants to own or a legacy none of your children want to inherit.
30 Days in 2001.
In August, I stood on top of the World Trade Center, unwinding with teammates after a long day.
In September, I stood at Ground Zero — alone, just hours before it was roped off for visitors and tourists to come and pay respects.
That month left a mark.
Not just because of what I saw… and smelled…but because of what it taught me about value, purpose, and what we choose to build — or protect.
And it all came rushing back when I watched a documentary about a little church that stood its ground next to giants.
Too many business owners bleed cash by attracting the wrong clients. Here’s how one owner fired the dead weight, rebuilt his business, and got his life back — starting with better margins.
In part 2 we meet more with Earl, who nearly killed his business… by chasing the wrong customers.
More sales ≠ more money — especially when your prices are bleeding out to match bottom-feeders.
Today we look at how Earl realised more volume wasn’t the answer — and tomorrow….what he did instead to stop the bleeding and rebuild real profit.
“People just want it cheap…”
That’s what he told me after blowing 5-figures on marketing to get more customers — while his margins dropped 25%.
But more customers wasn’t the problem.
The real issue?
He was discounting to chase the wrong people — the ones who’d always leave, complain, or demand more for less.
So we sat down and started fixing the real problem.
The first question I asked him made him stop cold.
Full story here
Your business was supposed to fulfil your dreams in why you started it in the first place.
So why does it feel like a job with more stress and fewer control?
If you’re ready to stop feeling trapped inside what you built — this is for you.
One fall. Three seconds. Eight years lost.
That’s how my father’s final chapter began.
Here’s why I’m sharing it — and what every founder needs to hear if they’re stuck waiting for “someday” to enjoy their business.
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