The BS of Hourly Pay

bull at dentist shop

“Why am I paying for 10 minutes of work?”

“Well.. would you rather me put the rotten tooth back in and take 3 hours to relieve you of your pain?”

“Yes do so! I need to know I paid for 3 hours!”

Ridiculous?

And yet how many times have you had a client or prospect balk at your price..

“It’s so expensive.. how long will you actually be working on that?”

Who cares how long?

If you’re paying for a solution to a pain or a problem, isn’t it the solution that matters to you and not how long it took to happen?

Which begs the question…

Why charge by the hour?

What possibly is the life changing transformation in your promise that needs a clock around it?

I remember an employee dispute case a few years back where the amount in question was $10,000 but the lawyer fees easily hit $90,000.

Seriously… how was that possible?

The lawyers billed hours for “research”, “writing responses” etc. etc.

Well if the stakes are 10k and they need 9 times that amount to deliver their wisdom and knowledge than here is the news alert…

They suck!

They really do.

For 90k on a simple case they were either inherently dishonest or completely incompetent and had to learn on the job – while making their client pay for it.

Either way they ended up not getting paid and their reputation was in tatters.

There are better ways to price… which we will be touching on repeatedly over the next few weeks.

To your Success and Sanity,
George

P.S. Starting in November, I’m looking to work one-on-one with 7 very specific 7-Figure Business Owners who want to put their retirement plans back on track by transforming their business into a premium, sellable asset in as little as 90 days.

We’ll do this without wasting your money and time on … products or services that provide little to no growth, inconsistent cash flow dead ends, and pricing mistakes that cause you to leave too much money at the table – both today and tomorrow.

So if you:

1. Own a thriving 7-figure business:
2. Plan to Retire within the next 60 months by selling your business:
3. Need to secure a favorable sale price to fulfill your lifetime financial dreams:
4. Are anxious or have already been disappointed not to receive the value you believe your business deserves.
5. Open to innovative strategies to maximize your business’s worth:
6. You’re friendly, eager to learn, and comfortable with being held accountable.
7. Ready to seize the moment and act now:
8. Able to dedicate at least 60 minutes per week to transform your business’s future:

Send me a message with the word ASSET.