Customers and Investors

Hello there,

Just another important point to share from my presentation to Dubai Media City yesterday.

One of the major points that really resonated with the organisers of the event was when we deep-dived into the customer experience.

From acquisition and retention to service, and eventually, transforming customers into enthusiastic promoters and referrers – it’s a cycle that holds immense value.

Let’s break it down.

Customer acquisition is where it all begins, right? But it’s not just about getting customers through the door. It’s about attracting the right kind of customers – those who see the value in what you’re offering and are willing to invest in it.

Next comes retention. This is where your product or service needs to shine. It’s about delivering on your promises and exceeding expectations. It’s about creating an experience so good that your customers can’t help but stick around.

Now, onto service. This is where you show your customers that they’re not just another number. You’re there for them, ready to assist and ensure their experience is as smooth as possible.

Finally, we come to the real game-changer – turning customers into promoters and referrers. This is when the magic happens. Customers are so thrilled with their experience that they can’t help but rush out and bring their friends and family to you.

This cycle is a powerful tool. Show this to investors, illustrate how you’ve mastered each step, and they’ll be more than willing to invest.

They understand that profits are made from customer service and promotion, so if you can deliver this end-to-end customer experience profit machine, they will be excited about your potential for growth and success.

And remember, it’s not just about telling investors what you can do; it’s about showing them.

Use your customer stories, your data, your experiences to paint a picture of success. Because at the end of the day, that’s what they’re investing in – your success.

Stay tuned for more updates!

In the meantime, join us next Tuesday for the launch of our online mastermind. Finally spend time on tackling the insurmountable problems in your business with other fellow business owners looking to help you succeed.  You can  sign up here for the launch of our Online Mastermind session on 12 March 2024 11 AM EST / 3 PM GMT / 7 PM GST.)

And if you are in Dubai tonight, join us for next Profit and Dine Mastermind where we help you identify the 3 best products or services you can focus to double your business in the next 3 years.  Sign up here for the all inclusive 4 Course Dinner and Mastermind tonight at the Deck Restaurant in the Palm 6 – 9 PM GST.