The last two days we’ve been talking about Earl…
The business owner who kept throwing money at Facebook ads, agencies, and “marketing consultants”…
…all while his margins were being murdered by Discount Zombies and bottom-feeding time leeches.
He was desperate for more clients.
But he didn’t have a lead gen problem — he had a wrong client problem.
You know the type:
- The ones who ask for a discount before they understand the value
- The ones who ghost until it’s time to complain or claw back money
- The ones who treat you like an employee just because they paid an invoice
So we did what most business owners don’t have the guts to do.
We fired them.
Earl culled the client list.
Cut the dead weight.
Freed up his time.
And then — he rebuilt.
We helped him get crystal clear on:
- What his ideal client actually wanted
- Why they weren’t connecting with his old messaging
- And how to position his offer so only the right people raised their hand
End result?
- Margins up
- Stress down
- Business fun again
- And his personal life no longer collateral damage
That’s not a fantasy. That’s a framework.
If you want access to the same one Earl used — I’ve just made it available (free) inside The Owners Club.
This is where we turn “stuck jobs” into real businesses.
Where you learn how to build a company you actually want to wake up to.
And you do it without selling your soul to every red-flag lead with a wallet.
Click here to join the Owners Club
It’s free. But not forever.
We’re keeping it small so I can add live materials for Q4.
Don’t wait to fix your margins.
Don’t wait to fix your clients.
Gain the business that gives you the life you want.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “make your business valuable” guy—so you can start living your best life now and exit on your own terms later.
Want to run your business, not let it run you?
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