Anyone remember the state of online dating in the late 90s early 2000s?
“I like talking moonlight walks on the beach” was apparently the only hobby 300 million men had.
Or
“I like fine wine, dining and curling up with a good book” was a favourite for the millions of people who needed go into the fetal position to read.
In short, it was a bunch of profiles repeating the same boring cliché things and wasting a great deal of time.
Guys wasting their time writing essays which were left mostly unread.
Women wasting their time having to navigate dozens of new messages every day and finding themselves overwhelmed in the process.
It was commoditisation in a nutshell.
And I see it in business all the time.
I had clients come to me who were underselling themselves and pricing what they did at the lowest common denominator because, as they said, their competitors could do it in India (or pick your favourite place) for 10% of the price.
And they were suffering mentally and in their pocketbook.
Until they learned how to stand out
And communicate it effectively.
And now their life is completely different.
They have a choice of the clients they want at the price and terms they set.
They have more time on their hands and they have a business rolling at its highest sales and profits ever.
And it only took a few months to escape the bog they were in.
But it starts with taking that first step…
And no.. it doesn’t have to be on the beach under the light of a full moon.
Want to learn how to make yourself heard so you can capture the full value of what you provide?
Look out for our next Profit and Dine series which will be scheduled on 2 dates – one live in Dubai and one online for anyone in the world (absent the dining aspect).
Details to follow in the next few days.
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P.S. I work with service business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.
That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.
We do it through 1;1 consultations, group master round tables and workshops and other collaborations whose insights are 100% tailored to them and which can easily be implemented.
But don’t take my word for it, find out more by clicking here to check out our different services and resources.