In The Shawshank Redemption, Andy Dufrense didn’t wait until he was “ready” for his exit.
When he picked up that rock hammer for the first time, he didn’t have a plan. Didn’t know the wall was soft enough to chip through. Didn’t have the poster to cover the hole, the friendship with Red to get what he needed, or any guarantee the tunnel would lead anywhere at all.
He just started.
And every single night for 19 years, while everyone else in Shawshank settled into their routine, accepted the walls, and told themselves “this is just how it is,” Andy chipped away. Quietly. Consistently. Without fanfare.
Think about what would have happened if he’d waited.
If he’d told himself he needed the full plan first. Needed to know exactly how thick the wall was before he started digging. Needed to feel confident before he made the first move.
He’d have died in that cell. Simple as that.
I talk to business owners every week who are Andy Dufresne on the wrong timeline.
They know they’re trapped. They can feel the walls closing in. The business needs them for every decision, every client call, every fire. They haven’t taken a proper holiday in years and when they do their phone doesn’t stop buzzing.
They know something has to change.
But they’re waiting.
Waiting until things calm down.
Waiting until they have more cash.
Waiting until the team is stronger.
Waiting until they feel ready.
Waiting… waiting…. Waiting….
Nineteen years from now they will still be waiting…,
Sitting in the same cell, running the same business the same way, wondering where the time went.
The wall didn’t get thicker. They just never picked up the hammer.
Andy didn’t escape because he was ready. He escaped because he refused to wait until he was.
Most owners I talk to think they’ll get to this “one day.” One day they’ll step back. One day they’ll build the team. One day they’ll make the business run without them.
But one day keeps moving further out because it’s not a date on the calendar. It’s a comfortable lie that lets you stay exactly where you are.
Fall in Love with Your Business Again exists because nobody is ever ready for this. Not when they start.
The owners who build real freedom are the ones who pick up the hammer before they think they need to, and the programme gives you the principles and the structure to start hammering away while everyone else is still waiting for permission.
It’s not chipping away slowly for 19 years. It’s hammering to build foundations that can quickly free your time, make your business much more enjoyable and easy to run, and drive up your cash flow and peace of mind.
Until the end of February, I am offering Pioneer Access for those of you who want to get started early before the entire course is done.
And you win by being a Pioneer.
We’re talking about a one-time $97 payment for lifetime access to every module, every upgrade, and all monthly cohort calls while we build this together. You’re in the room helping shape what it becomes.
The Pioneer window closes end of February. After that the price goes up and access gets limited to the cohort you join and into a subscription that needs to be renewed.
Start before you’re ready by clicking here.
That’s the whole point.
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P.S. Feeling trapped in your business? Turn it into an Asset you love to run – and that investors want to own.
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