Invitation to a Clown Free Zone

Logo salesman drawn as a clown

Yesterday I spoke about being stuck in a circus of unrealistic business ventures, surrounded by clowns who only appear when they need something.

Specifically, my “friend” who I haven’t heard from in years approaching me with a “$6 Trillion Investment opportunity. My response? Why not open a 24-hour ice cream franchise in the North Pole while I’m at it?

The point I made was to dream big but stay grounded. Start with dominating a niche, then expand. And while we’re on the topic, here are some questions that came up:

Q1: How do I identify my niche? A: Audience. Audience. Audience. Start with your customers or who you wish to target.  How can you stand out by meeting their needs and leveraging your strengths? How can you get customers to value your services and make your competitors green with envy and eventually give up and try to buy you out?

Once you figure out what your audience wants and how you can give it to them, make them an offer they can’t refuse. Make it a no brainer to do business with you. Let your competitors sit outside, begging for scraps, and sadly look on with puppy eyes while you feast with your customers.

Once you figure out your audience and what you’re offering, then you can worry about things like logos and websites. A lot of entrepreneurs (including myself) make the mistake of spending too much time and money on perfecting their website and branding.  Honestly, this branding stuff doesn’t really matter compared to your audience and what you’re offering.

If you get both the customers and the offer right, you’ll still make good money even if the look and feel isn’t that great.  On the other hand, you can have an award-winning look and feel, but if your audience and offers are off, you are dead in the water.


Q2: What if I have multiple niches? A: That’s great! But remember, it’s essential to establish yourself in one niche before moving onto the next. Don’t spread yourself too thin or you’ll be a master of none.


Q3: How can I avoid getting involved with ‘clowns’? A: Be realistic about opportunities. If it sounds too good to be true, it probably is. Always do your due diligence before diving in.

Now, let’s step out of clown territory together. Join us for our global online Mastermind launch on March 19th. We’re committed to providing clarity, practical tools, and a network of like-minded individuals to help your business grow.

Sign up here for our launch at 11 AM EST / 3 PM GMT / 7 PM GST.

We’re asking for a nominal fee of USD $26.40 or AED 97. This isn’t about making a quick buck – it’s about filtering out the time-wasters and ensuring you get maximum value.

Join us in our Clown-Free Zone. I’m looking forward to seeing you there.