Holy Week is my favourite time of year.
Long, beautiful church services—especially from Thursday’s nearly 4 hour evening service through midnight Easter Sunday.
I love the moment before Easter when the churches, once darkened, light up one by one with candles and the chant:
“Christ is Risen.”
But I’ll be honest—when I was a kid?
It felt endless.
One Holy Thursday, I tried sneaking in a pocket radio to listen to a Cubs game through an earpiece during the service.
My mother caught me.
So I had to sit through the whole thing.
Back then, I didn’t get it….It was boring.
Too long….
Not relevant….
Today, I sit through those same services… and time flies.
Because I finally understand what I was hearing.
The words mean something now.
The weight of the moment is real.
So what does this have to do with your business?
Everything.
Because just like 12-year-old me—most business owners are so distracted by the day-to-day swings and misses of running their business… they completely miss the deeper purpose.
They miss the reason they started in the first place.
They don’t think about building equity.
They don’t prepare for the day they might want to step away.
They’re too busy chasing at-bats to notice they’re not actually moving around the bases… or worse running them backwards.
And the idea of building a business that’s actually attractive to sell—even if they don’t plan to sell—is a concept that just flies right over their head.
But here’s the truth:
If you don’t treat your business like an asset—you’ll never gain the freedom, the wealth, or build the legacy you were working for in the first place.
So ask yourself:
Are you growing something that could set you free – starting today?
Or just grinding in a game that no longer serves you?
Are you honouring the blood, sweat, and sacrifice you’ve poured into this thing?
Or are you casting pearls before pigs?
Because there’s a better way to build.
And it starts by seeing the deeper meaning behind the work.
Take 60 seconds and see if your business is a real asset—or just a high-paying job with holy intentions and no exit clause or escape from the tomb.
Take the Exit Readiness Survey
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build real equity in your business” guy—so you can start living your best life now and exit on your own terms later.
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