Our day-to-day experiences can teach us much about our businesses when we step back and observe the lessons from them.
For example there is a beach club in Greece the family has consistently gone for years.
Nice atmosphere.
Sandy beach with shallow sea so safe for kids.
And it was a warm place whose owners went to our wedding and who have watched the kids grow year after year.
This year is different.
The original owner is not involved anymore and the new owner, his son, acts as if he would rather be anywhere else than there.
The new owner isn’t rude or anything like that.
But just indifferent..
And it shows…
So the place went from something special to just any other beach club in the neighborhood.
And so we decided to go to one of the competitors down the road.
Same sea… different experience.
Better infrastructure, better atmosphere and a friendly greeting from the staff to the children even though the place was busy, and they had never seen us before.
Our loyalty to the original place built over the years has evaporated with the indifference.
And that is the lesson.
65% of customers leave when they feel taken for granted and it’s easy to make them feel that way.
Think of all the places you interact with your customers and ask youself.. are you being indifferent or neglectful in any way to your best customers?
The answer might surprise you.
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P.S. Be on the lookout for my free 5 part challenge to stand out and free yourself from stressing and competing on price which will come soon.
P.P.S. I work with information-based service business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.
That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.
We do it through 1;1 consultations, group master round tables and workshops and other collaborations whose insights are 100% tailored to them and which can easily be implemented.
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