Pricing to Get the Life You Want

homeless guy in front of ferrari trying to sell it

Ever hear the saying .. you become the average of the 5 people you most hang out with?

If your children run with a bad crowd, for example, they are more likely to go bad than if they are hanging with the Saints.

The same is true with your pricing.

If you price to attract the poor… you will most likely not be far from being poor yourself.

If you price to attract the affluent … you will have a business that can better scale and grow but you better be able to deliver on the promises you make them.

And if you discount like crazy to try to get customers…then you will attract the PIA Pythons I spoke about.

The Pain in the A** customers who will squeeze and keep squeezing you until you end up wasting all your time and pretty much giving them everything for free.

But it’s not just about ticket prices.

For example, a friend of mine owns a carpet cleaning business.

He charges 4x what his competitors do in his city and yet he has a waiting list.


Because he wraps around this carpet cleaning with processes and guarantees that provide much greater intangible value than his competitors and what he charges.

His customers are happy to pay his price because of the complete experience he delivers.

For example, he doesn’t overcharge on space and raise arguments that customers feel are taking advantage of them.

Instead he’s clear, direct and there is no dispute or bad feelings when he is done.

Not to mention an excellent job that has his customers come back for more and refer their friends.

How about you?

Is your pricing empowering you or keeping you trapped in a low ceiling grind.

Let’s chat about it.

Join our next Owner’s Roundtable to chat with other entrepreneurs about pricing, growth, and other key factors.

You can grab your invite to sit at the table here

To your success and sanity,