Yesterday I talked about the four levers investors care about. Today we start with the first one: profitable niches.
And I want to tell you about a company that nailed it.
If you live in Dubai, you know the pain of filling up your car.
You drive out of your way. You wait in queues. You sit in the heat with your car and AC off, and your windows closed, while the pump crawls. It’s a small misery, but it adds up.
Then this company appeared.
Fuel delivery. Straight to your home. Even overnight while you slept.
You opened an app, dropped a pin, and a truck showed up.
The price?
Close to what you’d pay at the station. No commute. No queue. No wasted time.
They found a niche that was specific, underserved, and painful enough that people would pay for the solution.
And they executed brilliantly.
Soon you saw their trucks everywhere. Whenever you needed fuel, one was never more than a couple of hours away. The app worked. The service was reliable. The experience felt effortless.
Park the car in front, open the fuel door, and voila next morning you have a full tank and ready to get on with your day.
They didn’t try to be everything to everyone. They picked one problem, one audience, and solved it better than anyone else.
That’s what a profitable niche looks like when it’s done right.
It was a perfect lesson of focus driven growth.
Not everyone was a customer.
But the niche provided riches and so the company rapidly expanded.
But niches aren’t static. Once you find one to define or defend and it brings you success, you will find them harder to protect.
And often the temptation of success can lead you down other paths.
Tomorrow I’ll show you what I mean and what started to go wrong with this company.
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P.S. These four levers are exactly what we dig into in Fall in Love with Your Business Again.
Not just the theory but how to actually implement them so your business builds wealth and gives you your life back.
If you want early access when we open the doors, click this link to add your name to the initial invitation list.
P.P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
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