Yesterday I talked about that Aaron Rodgers Netflix special — the part where he breaks down how the same throw can have wildly different odds depending on who he’s throwing to.
One receiver? 20% chance.
Another? Maybe 50%.
Same play. Different outcome. Based on people.
What impressed me wasn’t the percentages — it was how Aaron thinks.
He always measures.
He always adjusts.
Play to play. Drive to drive. Season to season.
That’s why he’ll be in Canton one day.
Now imagine if Aaron prepared the way most business owners run their companies:
Never watches game film.
Never tracks what worked and what didn’t.
Never upgrades who he throws to — just “hopes” the play magically works next time.
He’d be benched before halftime.
Yet this is exactly how owners operate:
They don’t measure which clients are draining them.
They don’t evaluate which team members increase their odds vs drop them.
They don’t track where their time actually goes.
They don’t adjust when something clearly isn’t working — they “try harder.”
And the cost?
Not just profits.
Your life.
Your energy.
Your family.
Your future exit.
This is why 7 out of 10 owners fail to sell when they want to.
And of the 3 who do sell, 2 out of 3 do so on someone else’s terms.
Not because the businesses weren’t good…
but because the owner never stepped into the role of Head Coach.
This is exactly why I built the Q4 Lab: End Burnout, Reclaim Your Life, and Fall Back in Love with a Business That Lasts.
Not theory.
Not motivational speeches.
A step-by-step program that takes very little time but delivers outcome after outcome, win after win.
Practical, 100% implementable, easy to follow and to do even in the busiest of schedules.
It’s being developed and fine-tuned as we speak.
It won’t be cheap.. and will get more expensive as it gets more widely distributed.
So best to sign up for the initial window and be on the starter list when I release the details and how to order it.
Sign up here to be on the initial notification list.
There is no obligation to buy.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build a business that gives you your life back – and the power to walk away, when you’re ready, on your terms