Hi
During the Business Value Happy Hour last night, I spoke with a business owner who thought they were doing everything right.
He was hustling, closing 90% of his company’s sales, and keeping clients happy. Revenues were growing year after year.
But here’s the catch:
When it came to selling the business, this “strength” turned out to be a deal-killer.
Buyers don’t want to invest in a business that’s overly dependent on the owner. If you’re the rainmaker, they’re asking: What happens when you leave?
And you don’t want to discover this when a life-changing offer is on the table. Because that opportunity will disappear faster than ice in the desert.
This is just one of the risks I uncover during my business value assessments. We pinpoint hidden deal-breakers and provide clarity on what matters most to buyers—like financial performance, growth potential, and operational independence.
Rebecca’s story from this week is a perfect example.
When she first came to me, she lacked clarity about her business’s worth. A buyer was looking to exploit her confusion by offering her zero for the company her family built.
After her assessment, Rebecca had the clarity and then confidence to demand and get double for the proposed salary offer, and a mid six-figure deal that better reflected the true value of her business.
How much clarity do you have about what your business is worth?
Here’s a quick test:
If you stepped away tomorrow for 90 days, would your business die or thrive without you?
If the answer isn’t “thrive,” we need to talk.
Reply to this email to schedule your complimentary 45-minute assessment. The insights could transform your business—and your future.
Let’s make sure you own a business that’s sellable on your terms, whenever the opportunity arises.
P.S. I partner with successful business owners who use my Socratic Success System to step up from the grind, scale faster, boost profits, and build a highly valuable company that thrives without them. This system delivers results now—giving you the freedom to live the life you want today while positioning you for a life-changing exit, on your terms, when you’re ready.