There’s an old saying:
“The most dangerous number in business is one.”
One major customer.
One key supplier.
One rockstar employee who holds everything together.
One marketing channel that brings in all your leads.
It works—until it doesn’t.
I once knew a business owner who built a company around one massive client. They made up 70% of his revenue. Things were great… until one day, the client left.
Overnight, the business collapsed.
I’ve seen this play out in other ways too.
A company relies on one supplier—until they raise prices or fail to deliver.
An entire sales pipeline is built on one platform—until the algorithm changes.
A business depends on one “irreplaceable” employee—until they quit.
Reducing Risk = Increasing Value
The more your business depends on “one,” the riskier and less valuable it becomes.
Buyers don’t want fragile businesses. They want businesses that can survive and thrive regardless of external changes.
So ask yourself:
- Do you have a customer concentration issue?
- Are you overly reliant on one key team member?
- Is your business too dependent on a single platform, supplier, or lead source?
The more you diversify, the stronger and more valuable your business becomes.
If you’re serious about strengthening your business, join our free Business Owners Club.
It’s where business owners get real, practical insights to reduce risk, increase value, and build a company that lasts.
P.S. I’m not the “systems guy”, process guy” or the “finance guy”. I’m the “start living your best life today” guy, where you grow a business that gives you freedom now and lets you exit on your own terms later.
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Gain Freedom Through the Socratic Success System
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