Now the serpent was more crafty than any of the wild animals the Lord God had made. He said to the woman, “Did God really say, ‘You must not eat from any tree in the garden’?”
2 The woman said to the serpent, “We may eat fruit from the trees in the garden, 3 but God did say, ‘You must not eat fruit from the tree that is in the middle of the garden, and you must not touch it, or you will die.’”
4 “You will not certainly die,” the serpent said to the woman. 5 “For God knows that when you eat from it your eyes will be opened, and you will be like God, knowing good and evil.”
6 When the woman saw that the fruit of the tree was good for food and pleasing to the eye, and also desirable for gaining wisdom, she took some and ate it. She also gave some to her husband, who was with her, and he ate it.
Genesis 3:1-6. NIV
The Serpent screwed us.
Through his temptation he brought death and suffering to the human race so the book of Genesis tells us.
And Serpents are still screwing us in our business today.
Tempting us with the fruit of fast and easy.
“Follow this AI solution and your business will grow by three times while you read the paper on the toilet…”
“Take this pill and lose so much weight that your exes will beg to have you back..”
“Take this course and you will be earning $30,000 a month by Halloween…”
As Business owners we are often alone.
Our employees cannot see what we see or feel what we feel because they do not have the skin that we have in the game.
Our spouses are supportive but investments we feel are necessary might be questionable for them.. and if they don’t turn out.. they won’t feel the shame and embarrassment we might.
And so we are often targeted.
By slick Serpent Salesmen utilising NLP and the latest in manipulation to sell you on solutions that do not apply to you or your business.
And you invest….
Nothing changes…
And you swear the odds and fate are against you.
They’re not.. you just had the misfortune of being tempted like Eve by a crafty devil.
But the Devils will lose in the end to sound and proven principles.
The ones that are common to success everywhere.
And they are at your fingertips.
Which we discuss in the next owners table.
You can register here.
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