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This email came to me the other day.

Hi George,

I’m in my mid-50s and have been running a successful, profitable business for over 20 years. It’s been good to me—helped put my kids through school and given me a comfortable life—but now I’m ready to sell it and retire.

Recently, though, a couple of potential buyers showed interest, but after some initial conversations, they either ghosted me or walked away without giving any real feedback.

It’s got me worried—what if my business isn’t as valuable as I thought?

Or worse, what if no one wants it?

How do I turn this around? How do I make my business attractive to buyers so I can retire on my terms, without feeling like I’ve wasted decades of hard work?

Looking forward to your advice.

Best regards,
Hank

It’s a great question and one I’ll be addressing at the Business Value Happy Hour on Wednesday, December 4th, in Dubai from 6–8 PM.

This is your chance to uncover what makes a business truly attractive to buyers and gain the insights you need to plan your exit the right way.

Here’s why you should attend:

  • Personalised Conversations: Spaces are limited to keep the event intimate and high-value.
  • Exclusive Business Assessment: Walk away with a high-value business assessment to help you understand where you stand today.

Click here to pre-register for a spot—only 15 seats are available!

If you can’t make it to the Happy Hour, I’ve got you covered. Explore these resources in the Owners Portal:

  • 8 Key Value Drivers Ebook: Gain clarity on the 8 key factors that drive value in your business..
  • Presentation: What Makes Your Business Attractive to Buyers: A detailed guide to the four questions investors will ask when deciding whether to invest in your business.

Access the portal here.

Looking forward to helping you prepare for your dream exit.