This is a true story
In the early 2000s, one of the biggest transactions happened in the wine industry.
The industry leader bought an upstart company started by business consultants without any experience in wine making, but who grew it into a national business.
Before the buyer would close the deal, he asked the seller one question…
“What the hell am I buying… you have no vineyards, no trucks, no storage facilities….what am I buying besides empty air?”
The seller smiled and held out a large used and worn book.
“You’re buying this …. Bob”
Bob was satisfied and the deal closed…
Why?
Because this book contained the company’s customers and the recurring orders they were making that were coming down the pike.
You see, the seller, Barefoot Winery, had invested in what I spoke about yesterday.
Not only acquiring, but also nurturing and turning their customers into enthusiastic repeat buyers who referred their friends and family and helped Barefoot go nationwide without having to invest in the usual advertising gimmicks like the competition.
The owners of Barefoot changed their lives with this acquisition.
They were not lucky… they just positioned themselves to take advantage of such an opportunity…
How about you?
Are your customers creating a life-changing opportunity for you…. or is the same old tired playbook holding you back?
Drop a line and let me know.
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P.S. I work with overworked and frustrated business owners who looked for help but received just empty promises and no results.
That’s when they find me. I guide them on exactly how to invest their time and money to transform their business and get the life they want.
Instead of just ideas and tactics, we discover together actionable insights that can be easily implemented to generate more money, make the business more valuable and position you to capture these life-changing opportunities.
But don’t take my word for it. Find out more by clicking my LinkTree to check out my different services and resources.