Your Pricing Says Alot About….

customers dressed as pimps in pink

About your business.

Your pricing communicates a great deal about how you feel about what you provide and now special it is.

If you price too cheap… your quality is called into question..

Price too high.. your grasp of reality.

But ultimately your pricing should serve one major objective.

Attract who you want to attract.

Repel who you do not want.

And so began the pricing discussion in my advisory series of chapter 5 of my book “Roadblocks that Keep You Inside.”

To give an idea of what we discussed, let me share with you some of our discussion points..

The Psychology of Pricing:
How does your price affect your client’s perception of your quality and value?
Is there a balance to strike between pricing competitively and not undervaluing a service?

Imposter Syndrome:
How can businesses overcome the challenge of imposter syndrome when setting prices?
Are there strategies to boost confidence in the value one provides?

The Role of Differentiation:
How can you identify your unique selling proposition (USP) and use it to justify your pricing? What are some successful examples of differentiation you have seen in saturated markets?

Adapting Pricing Models:
What are the risks and benefits of experimenting with different pricing models?
How can you determine which model is right for you?

The Impact of Undercharging:
What are the long-term consequences of consistently underpricing services?
How does it affect your business’s growth, reputation, and client base?

Articulating Value:
How can you effectively communicate the value and ROI of your services to potential clients?
What role does marketing and branding play in this?

I’m curious..

Which of these resonate with you and why?

Please share.

And sign up for our next Owner’s Table where we discuss growth strategies around pricing and other key factors.

You can grab your invite to sit at the table here.

To your success and sanity,


P.S. Starting in November, I’m looking to work one-on-one with 7 very specific 7-Figure Business Owners who want to put their retirement plans back on track by transforming their business into a premium, sellable asset in as little as 90 days.
We’ll do this without wasting your money and time on … products or services that provide little to no growth, inconsistent cash flow dead ends, and pricing mistakes that cause you to leave too much money at the table – both today and tomorrow.
So if you:
1. Own a thriving 7-figure business:
2. Plan to Retire within the next 60 months by selling your business:
3. Need to secure a favorable sale price to fulfill your lifetime financial dreams:
4. Are anxious or have already been disappointed not to receive the value you believe your business deserves.
5. Open to innovative strategies to maximize your business’s worth:
6. You’re friendly, eager to learn, and comfortable with being held accountable.
7. Ready to seize the moment and act now:
8. Able to dedicate at least 60 minutes per week to transform your business’s future:

Just reply with the word “ASSET” and I’ll get you all the details.