3 Points to Help Reg and Any Business Owner Stand Out

charcoal sketch of a board meeting

Thank you for everyone who has responded to Reg’s case over the last couple of days as we help him try to identify and sell what makes him unique.

Here are 3 points that were shared around helping him differentiate in general.

  1. Leverage His Unique Story and Expertise: Reg should highlight his 27 years of experience and his extensive work with Fortune 500 companies. Sharing specific success stories and case studies where he solved complex problems can differentiate him from others. Emphasize his unique journey and the impact he has made.
  2. Utilise Content Marketing: Create valuable content such as blog posts, articles, and videos that address common pain points in his specific areas. Sharing insights, best practices, and practical advice will establish him as a thought leader. Regularly publishing this content on LinkedIn and other professional networks can help attract attention without high costs.
  3. Network Strategically: Attend industry events, webinars, and join professional groups online and offline. Building relationships with key decision-makers and participating in discussions will increase his visibility. Offering free initial consultations or workshops can also help build trust and demonstrate his expertise directly to potential clients.

I’d add that Reg should share why he is doing the business and what drives him to do so.

Tomorrow we’ll talk about your suggestions for Reg to Niche down.

And in 3 weeks we have our next Profit and Dine Series coming up. Stay tuned for more details … Spoiler Alert:  It’s all about standing out from your competition so you attract the customers you want at the price and terms you desire.


P.S. I work with information based service business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.

That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.

We do it through 1;1 consultations, group master round tables and workshops and other collaborations whose insights are 100% tailored to them and which can easily be implemented.

But don’t take my word for it, find out more by clicking here to check out our different services and resources.