It was a simple request:
“Send me the last 36 months of revenue.”
What came back?
A mess. Accounting acrobatics. Category labels that made no sense. Margins that looked like they were written during a nervous breakdown.
The investor had options. Three other businesses on his desk.
This one? Was starting to smell like a waste of time.
He didn’t sign up to be Sherlock Holmes. He just wanted clarity.
So he pulled back. Took a look at the other deals. And for this one? He made an offer — heavily discounted, no flex, take it or leave it.
Why?
Because confusion = risk. And risk gets punished in multiples.
So let me ask you:
Is the value of your business clear to anyone looking? Or are you trapped in a swamp of messy data and wishful thinking — with no clue how deep you’ve sunk?
Take the 60-Second Business Exit Readiness Survey.
Find out if you’re building a real asset… Or just hoping no one looks too closely.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.” I’m the “build real equity in your business” guy—so you can start living your best life now and exit on your own terms later.
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