Next to one of the first beach clubs here is a restaurant.
The owners of the restaurant competed against the beach club with their own chairs and umbrellas.
But the beach club was more popular and had patrons all day and into the late evening.
The restaurant owners didn’t like this.
They saw every tourist sitting at the beach club as a lost customer.
So the restaurant resorted to municipal complaints and technicalities.
The Beach club was forced to limit its hours and operate at 60% of its potential.
People still went but the volume noticeably decreased.
And on open war broke out between the two.
So did the restaurant win?
Well this weekend it was shuttered with plenty of sandy open space that had a scattering of families on towels.
Here’s where the restaurant missed the whole point.
The beach club wasn’t their competitor.
It was their lead magnet.
People who spent the day at the club were perfect dinner guests.
They wanted a change of scenery. A good meal.
They were right next door.
But the restaurant chose envy over strategy.
They didn’t partner. They didn’t innovate.
They tried to kill the golden goose… and killed themselves instead.
That’s how scarcity thinking poisons potential.
So I’ll ask you this:
Where in your business are you trying to “beat” someone you should be collaborating with?
Where are you fighting… instead of profiting?
Don’t let ego write your final chapter.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build a valuable business” guy—so you can regain the freedom to start living your best life now and exit on your own terms later.
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