It’s my last week in Greece.
We returned to my favorite seafood spot — not just for the incredible food, but for something that’s vanished almost everywhere else in the past 12 months:
Hospitality.
After the meal, they brought out a fresh bowl of fruit. No extra charge. No gimmick.
Just what they’ve always done.
Used to be every place here did that.
Now?
They’re the only ones who still do.
They’re also the most expensive restaurant we visited.
And the most packed.
Why?
Because the price is irrelevant when the experience is exceptional.
While others slash quality to offset rising costs, this place doubled down on value.
The result?
Other spots are scraping by.
Locals have stopped going.
Tourists walk past half-empty tables.
Meanwhile, this place is full — day after day — and will be long after the summer crowds leave.
So how about you?
Are you cutting 1% from your customer experience… or adding 1% to make it unforgettable?
Because that 1% can be the difference between a thriving business and a sinking one.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build a valuable business” guy—so you can regain the freedom to start living your best life now and exit on your own terms later.
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