“Zoomers generally don’t want to hear what I have to say. They mostly have to hit bottom before being receptive to my stuff.
So they don’t need me to write a book.
They need to go broke buying everyone else’s books, courses, horse shyt first.
They gotta get themselves lost before I can get ’em found.
–Ben Settle
I read that again today and just nodded.
It’s true.
Most business owners don’t want real advice until they’ve been kicked in the face by their own “brilliant” plan.
They think they’ll scale by adding more — more services, more offers, more customers, more channels.
Like teenage boys on a hormone bender spotting a girl
They are chasing every shiny object, every client, every revenue stream…
Until they’re broke, burned out, and boxed into a business that looks nothing like the one they dreamed of.
I’ve seen it over and over.
They’re building an empire on sand — weak margins, zero differentiation, and no real asset to show for it.
Meanwhile, people like Ben Settle run multi-million-dollar businesses from a laptop with a newsletter, a few books, and a rabidly loyal customer base.
No hyper complicated funnels.
No desperate chasing.
No dancing for likes or leads.
In fact, if you cancel his newsletter, you’re banned from buying from him again.
Ever.
And guess what?
People love him for it.
Because he knows who he is.
And he’s built his business around serving the right people — and repelling the wrong ones.
That’s where the real value is.
You don’t need more offers.
You need more clarity.
You don’t need more hustle.
You need positioning.
And most of all — you need the courage to build a business that works for you, not one that traps you.
We’re digging deep into all of this in Q4 inside the Business Builder Lab.
The goal:
Build a business worth owning.
Or one you can sell with pride.
We’re not chasing.
We’re attracting.
Click here to join the early access list.
This is for founders who are ready to get serious.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build a valuable business” guy—so you can start living your best life now and exit on your own terms later.
Want to run your business, not let it run you?
Sign up here and start applying actionable advice today.
Ready to break free from the daily grind?
Click here to gain freedom with the Socratic Success System.
Curious about who I am and what I do?
Learn more about me here.