Today is the first day at school.
After drop-off, I walked to one of my favourite coffee spots — tucked inside a residential mall where you’d expect it to be buzzing with remote workers and parents taking a breather.
But the place was dead.
Like funeral-home quiet.
What happened?
Simple: A new paid parking scheme more expensive than anything else in the area.
Now you need to pay — even if you’re just grabbing a coffee or doing a short errand.
Result?
Parents aren’t hanging out. Locals are staying away. And the mall vendors — who pay monthly rent — are getting crushed.
Soon those shops will shut down. And when they do? That shiny new parking structure will be completely empty.
A textbook case of short-term gain killing long-term value.
All for a couple bucks in parking fees.
Now — take that metaphor and turn it back on yourself:
Where in your business are you chasing short-term revenue that’s slowly killing your long-term value?
- Discounting for bad clients
- Offering everything to everyone
- Burning your team for a launch
- Holding back on investments because it “costs too much right now”
It’s the crack addict mindset.
Chase the hit. Destroy everything else.
But if you’re serious about building a business that lasts — a business you can scale, sell, or pass down — you’ve got to stop thinking in flea market transactions and start thinking in long term value building relationships.
That’s what we’re tackling head-on in the Q4 Business Builder Lab.
We don’t pull punches.
We don’t spew out fluff and theories.
Just brutal clarity and real systems to scale without killing what makes your business worth building in the first place.
Click here to join the early access list.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “make your business valuable” guy—so you can start living your best life now and exit on your own terms later.
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