My friend runs music festivals — 50,000 people per day.
Sounds massive, right?
Except after paying venues, artists, vendors, security, insurance…
he’s left holding crumbs.
“It’ll take years to really scale,” he said over coffee, exhausted.
So I asked him two questions.
Just two.
And I could see lightbulbs exploding in his head.
A high-margin revenue engine sitting right under his feet.
Same audience.
Same festivals.
Same operational effort.
Completely different profit model.
The questions weren’t genius. They were obvious.
But obvious only to someone outside the business.
Why?
Because, when you’re buried in your business,
you don’t see the forest,
you don’t see the trees,
you barely even see the bark.
Hell, you’re too busy putting out today’s fires to notice tomorrow’s fortune.
My friend had been staring at 50,000 people a day and seeing only one thing:
Ticket sales.
He never saw:
- the data play worth millions
- the sponsorship layers he wasn’t touching
- the year-round monetisable community he was accidentally building
All because he was trapped inside his own assumptions about “how festivals work.”
This is why every brilliant CEO has advisors.
Why serious entrepreneurs join masterminds.
Why the smartest operators actively seek outside eyes.
Because sometimes the question that changes everything
takes 30 seconds to ask…
…but you’ll never think of it yourself
while drowning inside your daily operations.
Sometimes you need someone who sees your business —not your busy-ness.
So let me ask you:
Who is asking you these questions?
Because if the answer is nobody…
You’re not running your business.
You’re trapped inside it.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build a business that gives you your life back – and the power to walk away, when you’re ready, on your terms