This week I told you a story.
A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A real problem solved for a specific audience willing to pay for it.
They expanded smartly. Car washes. Tyre pressure. Emergency fuel. Same customer, new problems, same convenience. Textbook growth.
Then something shifted.
They added subscriptions. But instead of giving customers more, they took the existing experience and put a paywall around it. Pay to keep what you already had.
They partnered with Amazon and others to bundle it. Smart on paper. More subscribers flowing in from every direction.
But the engine underneath couldn’t keep up.
I haven’t been able to book a single service since November. Three months of trying. Three months of “unavailable.”
Look, loyal customers like me often do not complain loudly. We don’t leave angry reviews. Instead, we just stop trying so we can move on and find alternatives.
The customers who built that business are disappearing. And the company is too busy chasing new services and new revenue streams to notice.
Let’s rewind the four levers:
Profitable niche. They had it. Then diluted it by chasing everything.
Clear differentiation. They earned it by being first and executing so well that the competition felt irrelevant. Then they sabotaged it when the engine couldn’t keep up anymore.
Recurring revenue. They added it. Then broke the service behind it.
Loyal customers. They earned them. Then neglected them into silence.
Every lever they once had working is now working against them.
And here’s why this matters to you.
This isn’t just their story. This is the pattern that catches business owners everywhere.
You find something that works. You grow. You expand. And somewhere along the way you stop protecting the thing that made it all work in the first place.
You chase shiny objects. Add complexity. Stretch thin. And the customers who trusted you from day one quietly walk away.
It doesn’t happen overnight. It happens one small decision at a time.
Until you wake up and realise the business you built is no longer the business your best customers fell in love with.
The good news is that it doesn’t have to end this way.
If you’re ready to stop chasing and start building something that holds together, something that creates wealth, earns loyalty, and gives you your life back, that’s exactly what we’re building inside Fall in Love with Your Business Again.
If you want early access when we open the doors, click this link.
———————
P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build the business you need for the life you desire