This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger than what was on the table when we first started talking.
So what changed?
Well he didn’t hire me to run his company, restructure his operations or rewrite an entirely new business plan.
Principles.
We shared principles. Thinking. The kind of insights that shift how you see your business.
The principle behind replacing a job you’re trapped in, with an asset you’re building.
Stepping away from the day-to-day.
Protecting your differentiation.
Keeping your records sharp.
In short: Thinking like an investor, not an employee or operator.
He listened. And then he did something I didn’t explicitly tell him to do.
He took his best people — the ones who already ran the business when he wasn’t looking — and made them partners.
Not employees with a title bump. Partners. People with skin in the game. People who cared about the growth of the business as much as he did because now it was theirs too.
That single decision changed everything.
The business stopped depending on him. It started depending on a team that was invested in its future.
He could step back. Travel.
Spend weeks in Greece renovating houses.
Run things from wherever he wanted.
The only constraint left was tax residency. Not operations. Not emergencies. Not being the one person holding it all together.
Look, you don’t need someone to hand you a step-by-step plan.
You just need the right principles and the discipline to make them yours.
The 4 levers I talk about — profitable niches, clear differentiation, recurring revenue, loyal customers — they’re not a checklist. They’re a way of thinking about your business that changes the decisions you make every day.
He took that thinking and built a real asset.
Then said no to an 8 figure offer because he knew it was worth more than the figure on the table.
That’s what happens when the principles stick.
Sound familiar? Or are you still waiting for someone to hand you the magic wand?
The principles he used are exactly what I teach in Fall in Love with Your Business Again.
If you’re ready to stop guessing and start building something worth saying no to, sign up before 14 February and get Pioneer status.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build the business you need for the life you desire