That’s how the conversation started.
No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done with it.
He’d been through a brutal restructuring year. Revenue had dropped. Profitability had gone with it. And his biggest fear wasn’t the sudden bad numbers themselves, but that they’d wipe out everything he’d built over the years and tank any offer that came in.
He wanted out before it got worse.
I’ve heard this before.
More often than you’d think.
An owner builds something real. Something with substance. Then hits a rough patch and suddenly all they can see is the damage. The value disappears in their own eyes before any buyer even looks at it.
So we looked closer.
And what we found was a business most owners would kill to have.
A blue-chip customer base that most of his competitors would never get in front of.
Household names. Decision-makers who picked up the phone when he called.
Contracts won without bidding.
Not because he was the cheapest… far from it.
Because his reputation, his relationships, and his specialist capability meant clients didn’t need to look elsewhere.
Repeat business that came back year after year without chasing.
And a niche so clearly defined that the market knew exactly what he stood for.
He couldn’t see any of it.
All he could see was a bad year on a spreadsheet.
A bad year doesn’t erase a strong business. But it can trick you into selling one for a fraction of what it’s worth.
When we laid out what he actually had — the niche, the differentiation, the customer base, the reputation — something shifted. He stopped talking about getting out. He started asking different questions.
Not “what can I get for this?” but “what is this actually worth?”
That’s a very different conversation.
And it changed everything.
He stopped trying to sell and focused on the fundamentals.
In 12 months everything turned around and he is now on pace for the most profitable years in the 20+ years of his business.
These core principles are what I reveal to you in Fall in Love with Your Business Again.
If you’re ready to see your business the way a smart buyer would, sign up before 14 February and get Pioneer status.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build the business you need for the life you desire