A friend of mine owns a construction company.
Every time I see him, he looks like he’s been dragged through a hedge backwards. Bloodshot eyes. Phone buzzing every two minutes. Always “just putting out a fire.”
Last month I asked him why he doesn’t document his processes. Get his foremen handling more. Build some systems so the whole thing doesn’t collapse when he takes a long weekend.
He laughed. “Mate, I don’t have time for that. I’m barely keeping up as it is.”
I’ve heard this a hundred times. From owners running professional services firms. Logistics companies. Agencies. Even a bakery once.
Always the same song: “I know I need systems. I just don’t have time to build them.”
And it always makes me think of a guy trying to outrun a treadmill.
He’s sprinting. Sweating. Heart pounding. And the belt keeps speeding up because he never stops to find the off switch.
Finding youself on a treadmill doesn’t happen because you ran out of time… it happens because you are lacking leverage.
Every hour you spend firefighting is an hour you’re not spending building the thing that would stop the fires. And tomorrow, there’ll be more fires. And the day after. And the week after that.
It’s not a time problem. It’s an architecture problem.
The owners who escape this loop don’t find more hours. They buy back their hours by building systems that handle what they used to carry.
They trade chaos for structure. Reactivity for control.
The ones who don’t? They stay on the treadmill. Getting faster but going nowhere.
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