Marcus runs a managed IT services company. Fifteen staff.
Thursday afternoon he shut his laptop at two, drove to his daughter’s school, and grabbed a seat in the second row. The lights went down. His eight-year-old walked out in her costume, scanned the crowd, and found him.
Her whole face changed. He could feel himself beaming.
And for the next 90 minutes his phone never left his jacket pocket.
Darren also runs a managed IT services company. A competitor of similar size.
That Thursday afternoon he was on his third coffee, buried in a service ticket escalation his team couldn’t handle without him. His wife started sending videos from the same school.
He opened one with his daughter singing, slightly off-key, beaming at the camera but then he quickly shut it down when a client’s email flashed with the subject of threatening to pull their contract.
That evening he told his daughter he watched the whole performance. She smiled but her eyes didn’t quite buy it.
Kids know…
Next month there’s an industry conference where serious contracts get signed.
Marcus is speaking on a panel and will focus on the relationships that move the needle while his management team takes care of the day-to-day.
Darren cancelled his ticket to the conference.
After all, he’s the only one who knows a key client’s environment well enough to manage a migration that same week.
The contracts will go to someone else… most likely Marcus.
End of 3rd quarter, Marcus maps next year’s hires with his chief of finance. Documented systems show him exactly where the gaps are. He’ll recruit early and negotiate from calm.
Darren will panic-hire in the first quarter next year, overpay by forty percent, and onboard into a business with no documentation.
Two of three will leave within six months.
Same industry. Same type of business.
Marcus built four levers: low risk, clear growth, transferable operations, documented systems.
Darren is still the answer to every question his company asks.
One is living. The other is surviving and calling it hard work.
Which one are you?
That’s what Fall in Love with Your Business Again walks you through. Four modules. Four shifts. Whether you’re selling next year or never.
Pioneer pricing: $97 for lifetime access to the course and all monthly meetings closes on 30 April.
After that it’s $997 for the course and $197 monthly for the monthly group cohort access.
Click here to claim your Pioneer Lifetime Spot
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P.S. Feeling trapped in your business? Turn it into an Asset you love to run – and that investors want to own.
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