Hi,
Yesterday, we talked about a key ingredient to any thriving business: “Premium” Sellability. Today, I want to dive even deeper into the importance of building a business that can one day sell for a premium and the benefits it can bring to you today.
The greatest benefit of having a premium sellable business is the financial security it provides. It’s still a private business so it’s not liquid like your stock portfolio, but when you possess a valuable business asset you have options and you are more likely to be able to fully or partially cash it out if the need should arise.
Your business generates profits now and provides you a living. But if it’s premium sellable, you have has the potential to be paid a substantial lump sum in just one day that is worth 2, 3, 5 or even 10 times what the business has paid you its entire life.
Let that sink in for a second.
Think of it like a piece of land that you farm—the crops are your income, but the land itself holds significant value that can be realised – especially if it sits upon a rich resource vein like natural gas or gold.
In addition to financial peace of mind, a premium sellable business helps you beat your competition. You’ve established efficient systems, built a trustworthy team, and created a sustainable model that doesn’t rely solely on you.
Your systems are streamlined and your business can run without you having to be everywhere at once and having to make all the decisions.
An independent business frees your time to invest in growing your business way beyond your personal limits and to focus on other priorities such as pursuing another venture, spending quality time with loved ones, or taking that long-awaited vacation
You know how to serve your client’s needs and articulate the unique aspects of what you offer, which makes you stand out in a crowded market.
And your clients love you for it. You have a book of loyal and repeat customers that refer you to their friends and family.
You own a business attractive to not only investors and buyers, but suppliers, customers and employees who want to be part of your journey.
So you see, building a business with premium sellability in mind is about creating a strong, resilient, and attractive business. Your business is an asset instead of a job, and it hold substantial value outside your control.
Tomorrow I’ll talk about how making a premium sellable business gives you a stronger and more lasting legacy. How such a business is easier to pass down to your children – and how much they will want to own it.
And of course, I’m presenting on this topic on Wednesday 31 May 7 pm UAE / 4 PM UK time.
Click on this link to register and attend the presentation. No fee required and it will be a great opportunity to find out more as well as network with other business owners.
Thinking About Selling Your Business
Unlock how you can join the 1 out of 20 business owners who have already prepared their businesses to sell for top dollar one day.
In as little as six months, Socratic Scaling can help you stand out, scale up, and position your company for a premium sale – so you can reap the rewards you deserve.
And best of all, you do not need to sell to enjoy the life-changing rewards and freedom of owning a top sellable business. You can start enjoying those today.
But to successfully sell one day, you have to start preparing from today. Don’t end up like 70% of all Business owners who try to sell and fail – even though many were profitable.
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