by George Sotiropoulos | Jan 23, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week wasn’t random.It was about understanding what you’re really selling. And having the spine to protect it.We started with the dog grooming story.On the surface, she groomed dogs. In reality, she sold proximity.Her clients weren’t paying for a...
by George Sotiropoulos | Jan 22, 2026 | Business Value, Customer Experience, Dependency on Owner
“Just when I thought I was out… they pull me back in.”My favourite line from my least favourite Godfather movie.And I hear it every time I sit across from a frustrated business owner who tried to do the right thing.They tried to raise prices.Tried to step back.Tried...
by George Sotiropoulos | Jan 21, 2026 | Business Value, Customer Experience
I live next to the Headquarters of one of the largest Grocery chains in the Middle East.They have a full-size café which is the centre of our community.I’m not exaggerating in saying I’ve seen relationships made and six and seven figure deals closed amongst members of...
by George Sotiropoulos | Jan 20, 2026 | Business Value
“I’m really sorry that because I’m so attractive, you chose this expensive restaurant for our date.”She raised her glass for a pour.At the next table, the chef stopped a couple being seated.“I’m really sorry that our food is so...
by George Sotiropoulos | Jan 19, 2026 | Business Value
“But it’s not about the dogs…” she proclaimed. “It’s about the men in the yachts parked nearby.”I’d never heard a dog grooming community pitched that way before.But she wasn’t done.“These women love their dogs, but they love being in a relationship...
