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old school leather-bound book open with customer names next to a window and a bottle and glass of red wine with vineyard in background.
Business Value
George Sotiropoulos

What the Hell Am I Buying?

The Answer Changed the Wine Industry. A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell

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A business owner sitting at an outdoor table in Dubai is interrupted when a bird flying overhead drops a splat on them. The scene captures the surprise and frustration, symbolising how unexpected events can disrupt a business dependent on the owner
Business Value
George Sotiropoulos

When Bird S–t Happens

November in Dubai is when we finally “spread our wings” and sit outside again after six months of being slow-roasted alive. So there I was,

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Blue white and silver balloons set up next to a sign saying happy 6th Birthday Sophia in front of green bushes on a beautiful sunny day
Business Value
George Sotiropoulos

Make it Worth Every Cent

$20 for a litre of orange juice. At my daughter’s 6th birthday party venue. “Do we at least get an open bar?” I asked my

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An overhead view of a business owner standing at the crossroads of four symbolic paths, representing the week’s themes of hidden revenue, breaking industry rules, choosing a niche, and gaining outside clarity
Business Value
George Sotiropoulos

4 Blind Spots that Kill Businesses

Four business owners. Four different industries. Four ways to fumble the gold already in their hands. This week wasn’t about motivation. It was about mirrors.

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