Using a Basic Counter-Terrorism Skill to Enhance your Business Value
How practicing Situational Awareness adapted to your business can protect you against the unexpected as well as increase your business value.
How practicing Situational Awareness adapted to your business can protect you against the unexpected as well as increase your business value.

Ever thought about what would happen if life threw you an unexpected curveball?
I recently heard a story that hit me hard—a business owner who poured everything into his work until, one day, he couldn’t anymore.
No backup plan, no safety net… and in an instant, everything he’d built was on the line.
It’s a powerful reminder of why having a business that can be sold today really matters.

A conversation with Brian highlighted the millions he saved by building a sellable business even when he didn’t have any intention to sell at the time.

It was on another election day that I started my new life here in Dubai. The people I’d meet and the experiences I’d have in that job would shape why I started Sophiall and why I strongly believe that every entrepreneur deserves success and shouldn’t miss out like 70% of other business owners who build profitable companies but can’t successfully sell them or pass them down.

I got to experience first-hand the ridiculous pitch a café owner made when it came time to sell her business and I wished to see her current financials.
Now her answer wasn’t so out of the ordinary. Often business owners have the incorrect conception of what makes their business attractive to someone else.
The stakes are too high to find yourself in this same no-mans land so we have released a new course in the Owners’ Portal. Read on to find out more.

Imagine holding your competitor’s playbook and doing… nothing. That’s exactly what happened when General McClellan sat on Lee’s battle plans, letting a chance for victory slip through his fingers.
Today, business leaders hold the same power with Customer Lifetime Value (CLV).
Will you leverage CLV to conquer your market—or watch rivals overtake you? Don’t be the next McClellan.

Halloween is here, but for many business owners, it’s not all treats. I recently caught up with a friend whose business thrives, even while he enjoys an extended stay in Greece.
But did you know that 7 out of 10 profitable businesses are set up for a nasty trick? Years of hard work, sacrifices, and late nights… only to find their ‘reward’ nearly worthless when it’s time to cash out.
Will your business give you a treat—or a trick

In business, being just “a half step too late” can make or break major opportunities. The Chicago NFL game showcased how missing that split-second focus cost the team dearly.
I recently had a client who missed a lucrative deal over a preventable oversight.
The lesson? Don’t let everyday distractions cloud critical decisions and make you end up being a step too short or a second too slow.

Just wrapped up our Profit and Dine session in Dubai, and one participant is already implementing insights to 5x profits and double the value of his business. All from focusing on one powerful metric.
Imagine knowing exactly where to invest to get your most valuable customers and drive profits higher than ever before. Are you tracking it yet?
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